As a marketer, it's tempting to jump straight to tactics: investing in pay-per-click advertising or spending money on events (virtual or in-person). But don't, how do you know these are the right marketing tactics to drive your business? You need a go-to-market strategy first.

This unique bundle teaches you the three most important skills marketers need. As a marketing veteran with more than 30 years of in-the-trenches experience, I can tell you with complete humility that when my marketing programs failed, it was because I took a short-cut and ignored these skills. On the other hand, when I succeeded, I could always point back to the foundation of these three skills.

• How to build an effective buyer persona. Do you know who you are selling to?
• How to master product positioning. Why is your product better than competing alternatives; why should the customer care?
• How to create a clever and compelling elevator pitch. Do you have a messaging strategy?

Based on my book, The Marketing High Ground, this bundle gives you all three skills in one place. Together, they will guide you to build your go-to-market strategy in that you will be able to identify and articulate, with complete confidence:

• Your ideal target buyer.
• The most compelling value are you offering your target buyers, and how/why is it the best alternative on the market.
• Your "story" the narrative you can share with your marketing and sales team so everyone is aligned.