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Les matrices McKinsey et BCG enfin compréhensibles

Mesurer l'attractivité d'un secteur et principe des matrices
Mesure de l'attractivité spécifique à une stratégie
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Se comparer aux concurrents
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Principe des matrices BCG et McKinsey
La matrice BCG
Matrice BCG
La matrice McKinsey
Matrice McKinsey

La matrice BCG

Les matrices McKinsey et BCG enfin compréhensibles
Philippe Massol
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