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Les matrices McKinsey et BCG enfin compréhensibles

Mesurer l'attractivité d'un secteur et principe des matrices
Mesure de l'attractivité spécifique à une stratégie
Aperçu
Se comparer aux concurrents
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Principe des matrices BCG et McKinsey
La matrice BCG
Matrice BCG
La matrice McKinsey
Matrice McKinsey

Se comparer aux concurrents

Les matrices McKinsey et BCG enfin compréhensibles Mesurer l'attractivité d'un secteur et principe des matrices
Philippe Massol
2 minutes
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