Avoid the crash of the development schedule, overshadowing effective planning and decision making. You don't want to be in a position of revisiting customer requirements to amend your product after its launch. Right. This would mostly happen if you're too narrowly focused on meeting the development schedule. Qf D is an effective planning and decision making tool. Give these factors the needed priority.

Avoid gathering perfect data. Many times significant customer insights and data exists within the organization, but they are in the form of hidden knowledge not communicated to people with the need for this information. On the other hand, it may be necessary to spend additional time gathering the voice of customer before beginning Qf D Avoid technical arrogance and the belief that company personnel knows more than the customer. Quality function deployment is an extremely useful methodology to facilitate communication, planning and decision making within a product development team. It is not a paperwork, exercise or additional documentation that must be completed in order to proceed to the next development milestone. It not only brings the new product closer to the intended target, but reduces development cycle time and cost in the process.

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