All right, welcome to day three. Today we're going to talk a little bit more about your Instagram strategy. Without a strategy, a good idea cannot reach its full potential. Okay? So Instagram strategy, we're going to talk about posting frequency. Again, we're going to talk about your hashtags, providing value and engaging.

So the first thing is that we want to do in our Instagram strategy is think about our posting frequency. So I want you to think about staying consistent with your posting, and what that means to you. So you're gonna just have to get a feel for this and a feel for your audience and your demographic, and really kind of figure out how much your people are engaging. Are they once a weekers Are they on every single day? It depends on like your age group. And like I said, kind of your demographics and your target market.

So um, But what I want to say is that the algorithm notices when you're posting more than three times a day. And we don't want to do that, because we don't want to mess with the algorithm. The sweet spot really is, for me is either once a day or once every other day. And it again just depends on your audience and what consistency means to you. Um, and like we talked about before, make sure that you are targeting your hashtags. They help you get seen beyond beyond your personal following.

I want you to be as descriptive and specific as you can with your hashtags in use those hashtags that are somewhere between 5500 thousand posts associated with that hashtag. Anything less than that is not really going to get that very many eyes, on your, on your content, anything more than that. You're just gonna get lost in this sea of everybody else who is hashtagging, that hashtag, provide a ton of value. Again, we've talked about this before. But the three main areas that I want you to focus on are entertainment, education, and emotion. Now you can just do one of these, you could do a little mix of all of them.

But you need to make sure that you're touching on one of these. Entertainment can be, you know, if you're a really sarcastic person, and you want to showcase that personality and you want clients that are like you that will get you. If you are one that's a little bit more reserved, and quiet and sentimental, then, you know, make sure that you're conveying that in your content, so that you're attracting the same type of people that you that are like you and when you're doing any kinds of education, the part that people get really tripped up on is that they think that they need to educate on the formulas that they use the methods that they used, you know, different things like that. But what you're actually doing is you're building your community around, you're, you're basically building a community of other beauty professionals, you're building a community, of your competitors, essentially.

So those people aren't the people that are going to become paying customers. They're great to have on your feet and give you the love and show you the likes and give you that engagement. But, um, you don't want to educate from a beauty professional standpoint, that you're only speaking to other beauty professionals unless you are only looking to educate and take on other beauty professionals, as your clients in more of an education sense, place of mind. So if you're doing any kind of educating, educate your clients tell them you know why it's a good idea to do X, Y and Z before X, Y, and Z or whatever it is, you know why it's, um, you know, and talk about like the process from going from black to blonde. Talk about, you know what it takes to grow your hair out and manage it and take care of it really well.

You know, things like that, that are going to help your potential customers understand. And also trust in you that you are the authority and you know what you're talking about. And the last one is emotion. So we want to either evoke emotion or connect with somebody on an emotional level, to get them to want to become our client. And what I mean by that is, storytelling is obviously huge. So when you are telling your stories and your captions tell stories that are going to resonate with your audience.

So you know, again, Like if you're talking about a before and after, and what that experience was for your clients and how it changed their life. And that kind of thing, like, you could really, really speak to some of these experiences that you provide for your clients, that other potential clients that aren't your clients yet are going to resonate with and they're going to create that bond and rapport with you, even before they get into your chair. It's going to actually make them want to get into your chair. Okay. So the next thing is, is that I want you to engage, we all know that social media wants us to engage. We all know that it's like having a second job, right?

But you have to be proactive if you want to see revenue coming from your social media efforts. So be proactive you have to give in order to get in return. So seek out your MKC if you haven't heard this term yet, this is I've coined this term as my kind of client, you can think about this as just like your target market, your target audience, your brand persona, your avatar, whatever you want to call it. In my terms, we call them my kind of client. Okay? So seek out your MKC interact with them on a daily basis, and search hashtags that you can interact with.

So what I want you to do is search your local area, and there's a feed in your local area, engage with those people. Find those local hashtags, engage with those people. And when I say engage, don't just go and like, I want you to comment, I want you to save posts. I want you to take people I want you to, you know, do more than just go through and like a bunch of posts, okay. So people want to know that you are on top of mind. They want to know that you are genuinely engaging with their content.

And it just again, builds Pour and get more eyes on your content and build up your following and then those people will eventually convert into real customers real paying customers, okay? So the homework for you for day three is going to be posting frequency. So what I want you to think about is decide how many times per day or per week that you're going to post and I want you to commit to that, write it down, put it in your phone, put a put it you know, put a reminder in your phone to alert you to do this. Make sure that you are consistent with how many times your posting, list out 10 hashtags if you haven't done this already in your house to hashtag research, list out 10 hashtags specific and descriptive of your business and your target MKC. Okay, and use those interchangeably and see if you get any more likes or comments based on those and also go for Follow those hashtags and go interact with those and engage, provide value.

So what I want you to do is I want you to list three emotions that you and your audience resonates with, with to make those connections. So like I said, if you're more of a sarcastic person, if you're really harsh and loud spoken, and, you know, you throw some f bombs out there or something, like let it be known, if that's the kind of client that you want, then, you know, that's good marketing because it will repel the quiet reserved client that maybe you don't want. Maybe you want to have kind of that loud, energetic clientele because that's what you thrive off of, or vice versa. So, definitely let your personality shine through those emotions, depending on what you want to attract. And again, engage commit to engaging daily. Again, add this to your reminders and, you know, set a timer daily or weekly to say Hey, it's time to engage and go do that.

Okay? So think about frequency hashtags, value and engage. Okay and then I will see you in day four.