Take stock of some new age voice of customer collection methods online surveys. With the advent of technology, new methods have surfaced in collecting customer data. One of the widely used approaches is online surveys. You may have observed that when you visit some website, such as Dell or Amazon, you may get a small pop up message on your screen asking for your valuable time to give feedback on your experience with their product or service. These surveys return instant results to the organization. However, there is a high probability that customers Made declined to respond to the online survey.

Online polls. This is another method of collecting customer data with the use of technology. Many websites including Facebook, CNBC, Twitter, LinkedIn, among others, ask either one question or a series of questions in a poll, thereby giving the users an option to respond by clicking any of the given choices. This method is less time consuming, but can only be used to collect limited information from the customers. social listening, listening through social media can prove particularly useful for gathering candid feedback from customers. I refer to this method as social listening.

Because direct comments or mentions on social networks aren't the only way for your business to get responses. social media sites such as Facebook, Twitter, LinkedIn, etc, can be invaluable resource for customer feedback. A variety of tools are available that help in social listening, or gathering conversations on social media about the brand. Some tools even help monitor the social presence of your competitors just as other methods do. social listening provides a great opportunity for you to improve Your customer experience and quickly respond to any issues that might arise. Time plays a very important role in handling customer complaints on social media, as negative comments spread rapidly.

This makes it vital that you addressed the issue promptly and try to ease the customer's anger.