Guys, Welcome to the next video in the Shopify SEO series in this this course, as I mentioned in the previous video, we're not going to be using sem rush anymore. For our analysis, there's no more free trial. So we're trying to make this as cheap and is cost effective for anybody as possible. Now, a riff does have a seven days for $7 trial, and you can certainly get all information you need. But I would certainly recommend if you're, you know, really serious about your Shopify store that you invest in that hundred dollars a month to get the data, but probably not required until you start getting traffic and actually can get some return on investment in your store. If now has all the data we need, so it overlaps and we actually don't require sem rush anymore, so we're not missing out at all.

So I'm just going to go through and discuss what we're going to look for. So basically what we want to do with this initial order is to run a site through a refs. And it just gives us an idea of the status of the site, where it's lying at the moment, what keyword it's ranking for what backlinks are coming to it. And it's really good for looking at competitor analysis and gauging where your site is in terms of the market as well. So it tells us where it lies in the market and and how it's performing. So first thing you need to do, I'm just using a site here, you put your site in the actually free just go back to the front page.

And when you log in, you come to this field here, and you literally can just put in your domain and hit enter and it'll default to the Site Explorer, which is the feature we want to use. Now, along the top here, you can see this number here is the A refs rank and that gives us an idea of where ranks and In the world scale of websites, so you want that that rank to actually come down over time because the lower the rank, the higher you are in the in performance and power in search engine rankings of all sites in the world. Then you've got your you are your writing and your domain rating, number of backlinks, number of referring domains, and the number of keywords that the site actually ranks for the organic traffic per month, and then the traffic value. And I'll walk through each of these values.

And we'll just discuss it a little bit. So when you first look at these graphs here, obviously he's your iris rank, as I mentioned, here is a referring domain. So if you're backlinking and improving the Power Authority, your site your backlink profile is going to increase in this course, we're not working in this initial course we're not dealing with backlinks, but we're in the process of actually releasing our off page Shopify SEO course as well, which ties all this in together so that you ensure your homepage is correct, and then you work on your off page. Once that's happened, then you've got a number of referring pages here. So just just to clarify referring domains is the URL, the amount, the number of domains that are pointing to your site, and the referring pages is the number of pages. So you might have more than one page from the same URL pointing to your site.

Then if we click on this is a new metric here, we've got organic search, and this gives us an overall of the total search traffic per month. You can see this site started here. This is one of our clients sites. We started here and around July 2018, we can see that nice steady progression of organic traffic using the exact methods which we're showing in this course. And same with organic keywords here. You can see the progression of organic keywords as time goes on.

So that's a nice nice graph. There's no sudden spikes is no Massive peaks or troughs, just a nice steady increase in organic traffic to the site. So it's natural, and obviously providing real results and return on investment for this client. So this number here, this traffic value, what that actually represents is the value in the traffic if you had to purchase AdWords for what you're ranking for at the moment. So this would mean that to achieve the same results and rankings, in AdWords, as you are in organic traffic, you'd have to pay this number here. Okay, so what I want to look at here, though, is if we click on organic keywords, this is going to go through and give us a really good idea where the site's actually ranking, what the site is ranking for, what keywords what position it's in, and then what page is actually ranking.

So we want to make sure the correct page is a ranking also. So gives you a broad overview initially where your site is sitting. Obviously, if you've got a brand new site, you know a lot of these Data is not going to be here. Abs works by aggregating data from around the internet. And it makes predictions, quite accurate predictions on where a site is sitting. So we can see here and you can filter by positions.

So I've just filtered for all the top number one positions in Google. And this is in Google Australia. And we can see here, all the number one positions and then in this column here, we've got the volume per month for that particular search term. So you can see here, some of these terms for an e commerce store. Quite good volume per month for these, some of these terms and with all those number one positions, certainly making a good return from this store. So the next thing you can also look at is you can filter by traffic so it gives you an idea of where the majority of your traffic is coming from.

So we can see here we've got a lot of traffic coming to this page here. Position too. So that's providing really good return for this particular website. And it really does help us understand where there's opportunities. So if we click on volume, we can filter for volume keywords. So we want to make sure that we're ranking for terms in the market that are going to provide return.

So here's the the highest volume that this site actually has the highest keyword volume that the site ranks for. It ranks in position 28. It's not a buyer keyword for this particular site. So we're not so concerned that it's not ranking high for this high volume keyword. So if we just work on down, I know that this is actually a brand that they're trying to sell its ranking position for with 1000 searches per month. So certainly keyword you'd want to focus on when you're actually trying to rank and push these pages higher.

So I think it gives you a bit of an idea on how you can you can order it and get a really clear understanding We're a site set. So one particular strategy we use when working with clients and our own sites each month when we want to ensure and understand what we're going to target, we look for keywords that say, sub position five, so below the fold on page one, and we look for good volume, that it's a buyer intent keyword, so it's actually going to provide return for the site. And that's a good target to work on for that particular month, depending on the difficulty and the competition, etc. Generally, we can get pretty good movement by implementing what we do in this course. So a good example might be this keyword here. We it, there's a volume of 600 searches per month, and it's ranking at the moment position 10.

So we can work on that to actually rank that higher in the search engines. If you can see here, also Excel just does clarify, you can see that it's actually the same key word here. It says it's ranking position three, four for that term, and in the same key word ranking position 10 for that keyword. But you can see here, this is an image. So this is within the images of Google search. And that's why we have different rankings for the same keyword.

So let's look at another example. This might be good. A good example here, high gain zero, good search volume per month ranking position 13. So it's on page two. And that would be a really good target for ranking improvement for the particular month we're going to be working on and that was one way just to find opportunities broadly. Another way we can find opportunities is coming down here and clicking on the top pages.

So we're the top pages. So quick, click on top pages, and it shows us and you can filter again the top pages by traffic. So If we grab this URL, and then we actually put this URL into the field up here, and filter by exact URL, what it's going to do is show us all the keywords that this particular page ranks for. And then if we go to organic keywords, here are all the keywords that that this actually this URL this collection in Shopify actually ranks for. So again, we can work through and look at good volume keywords, and maybe we're not ranking that well for so just go back to the main domain page. Now.

The next thing I want to look at is the competing domains. So we've clicked on competing domains and what it does, it overlaps the site that you're actually you're actually analyzing with your magic competitive so it gives you a common keywords that you're ranking for. So then what you can do and we're not gonna go into this video, but then you can go and look at some of the the unique keywords that the competitors ranking for that you might not be ranking for. So you can really start to to improve your content and pick up a more volume search by looking at your competitors keywords and how they rank. Now the last thing, before we finish up this video, I just want to show you another feature which I really like about RF is on any keyword, you can actually click on this little graph icon here.

And it pulls up a graph of the historical rankings of that particular keyword. So you can see where it came from here back in July 2018. And the progression upwards to where it is now in position three. So it gives a really good idea of the history and how you're tracking without having to purchase any expensive keyword tracking tools so they're out on the market, you can do that as well. But I find this is is accurate enough, especially for your own site. It's sometimes it can be One Two weeks behind in where it's actually tracking in real time.

So what you can do is go to Google itself. And I'll give you a free tool that helps you actually find rankings for your particular location. So the tool we can use is it's called I search from calm. And the good thing about this tool, let's say you're in that one part of the country, but you're ranking a national Shopify store and you want to see where you're ranking in, in a particular location. Because depending on where you are, you're going to get different results and where the entity of your your business or your store where Google actually sees the reference to that location. So we just you can just put in your country here, you can, you can either leave the language blank or put the language in, then we can put in the keyword and we can put in the city.

And then if you click search, it gives you a current ranking that's accurate to the location and you can see here For this keyword, we're actually ranking whoops. We're actually ranking position three. And if we look here, it says we're ranking position three, and it's moved up. So it's pretty accurate for the next location, I mean. So if that makes sense. Just wanted to go through and give you a quick overview of how to use a riff and what data it can provide.

Really quite handy. It's now pretty well a one stop shop we use every day, you know, agency to look at our data and understand competitors understand the market. It's got everything you need. Okay, thanks. We'll see in the next video.