Hey guys, welcome to another video in the training series for Shopify x SEO. In this video, we're going to talk about product page optimization. And one of the really important parts of setting up your Shopify store, what we generally see with a lot of sites with a lot of sites we look at is that the product pages are actually not set up correctly. And not, not much effort and time has been put into them. This, you know, it happens a lot when you see you've got a small store with maybe 50 to 100 products. The store owner is working really hard to get the business up and running and off the ground.

And they just sort of slap up the product page, put a bit of content in or a bit of a description, and just leave it at that. But to ensure that the structure of the site is set up correctly and you've got the correct flow from your collection pages through to your product page. need to make sure you spend a little bit of Time on your, each of your product pages and it'll go a long way. So we're going to work through that today in how to set up and we'll how we set up our product pages, and then move on from there. Okay, so this is what we're going to go through in this in this session. So firstly, obviously, if we're putting up a product, we want to do a little bit of quick market research to get an idea of the market depth, what sort of terms are doing well in search relative to that product and also look for related terms and variations that we can use in the content we actually put up on the product page.

Then we're going to talk about setting up the URL and the product title. Then we're going to look at content and that's essentially the description of the product in the page. And it's just a little bit of an extra tweak that we like to do it to our product pages. And that's using questions and I'll show you how we go about creating those. As we go through the training. We will have a talk about hashtags and the importance of those on a product Page images and videos, the SEO title and URL.

So we'll say that the URL for the product title and we just talked about how that relates to the SEO title as we work through and then also just a little bit of a quick bit of information on schemer internal links that they're in the other training modules, but they will just talk about how we can work them into their product pages. Okay, so here we have a an example product on our on a theme and it's the product is a baby teething mitten. So what we're going to go and do is just work across and look at a keyword research tool with a refs and have a look and see if we can find any variations and just have a look at the market dip with this particular product in the market. Okay, so the quarter this is what we're going to use for equity.

Term is baby teething mitten. And we're going to have about 350 searches per month in the US. And then there's a lot of variations to do with the brand name teething mittens. Management is a tailing mitten, best tasting mitten is there's a little bit of search there between zero and 10. And we can just scroll on down and we just sort of pick up some of these. So what I'm trying to do is get an idea of terms I can use, that's going to work within my content to use on the product page.

And as much as your keyword research is going to going to help you we need to think outside the box a little bit. So another term wasn't didn't come up and related terms went up, putting baby teething into a roof. But baby teething glove is something is a term related to that particular core term. And you can see there's actually good search volume for that. So we're going to use the term glove within our content to actually work it into the content And ensure that that better chance of actually picking up those longer tail keywords. Again, another term that is relevant, but not picked up in related terms is teether.

So they certainly, certainly a term that can be used and woven into the content is just going to pick up more search as well. So that's another one there. And then baby self soothing. So the term that people use when when searching Google to find products are going to help their baby self soon, obviously. So there's quite a bit of search here for that. So what we can now do is just put together a little bit of a list of the two main terms we're going to use in our product and how we're going to put it together.

So by doing a little bit of that quick research, which has literally taken you know, sort of five minutes, we know that our core term we're going to look for is baby teeth and mitten. There's the other terms that we've picked up his glove to either soothing well that could be self soothing. Best Popular and review and they're always good terms to have for those buyer intent type terms within a particular product. And then some extra terms for who the product is for. So is it for either a baby infant or toddler. So these are the terms we're going to use to actually optimize our product page.

Okay, so as we've looked at our core term, we want it to be baby teeming, meaning it's got the majority of search. people searching for a baby Taylor mitten would certainly be looking to purchase a baby teething teething mittens. So in my mind that has buyer intent, possibly people could be looking to, you know, make their own or just find out a bit more information about them, which we'll we'll go to in a second. But that would be a core two core keyword for a product page. So the URL, as we know is one of the most important factors in optimizing a page. So we would have by be taking mitten as our URL.

Now on a product page in Shopify, the product page title is actually the h1, which is this section here. And if we just quickly look at our source code, let's bring up the source code for that page. And scroll on down. And here's the h1 here. And the product title page title is the h1 and there's only one h1 on the page in Shopify, on most themes, so what we'll want to do is a core keyword in the URL. And then when we want to weave in some of those other good search keywords that we found, that have some sort of volume, and are variations that are relevant to the particular product.

So the way I've created this one is safe, teething min. So that quite a clear indication of what the mean is slash club. He's one of the keywords we picked up in the search that's really quite important for infants. So we've got baby in new Row. So instead of having babies in the h1, we'll have infants in the h1. And then we've added in self soothing tiller.

So we've essentially been able to include in our h1, the majority of other terms in that h1 title. So this is why we recommend you should be starting to think about structuring your product page pages where you have the core term that you're looking for with with a majority of search and the core market volume in the URL, and then you use your variations in your h1 page title and try and pick up as many keywords as you can that actually have volume and then adding you know this this instead of safeties could also be best or popular, and you can do that extra keyword research just to find out how that's going to work. Okay, now we're going to go and look at answer the public in the Google answer box to find some other content we're going to use in our in our page.

So what we're going to use and to the public. So the way we like to structure after we've looked at our URL and our h1 title, in this particular theme, Ideally, we'd like a little bit of content between the h1 and the Buy Now button. But in this particular theme, there's no way to do that without some extra coding. So the content, the first bit of content ends up underneath this section here. So we'd like to have the description, just a description of the product here and break it up into paragraphs, not using any h titles yet. And then you can have your specifications or some extra bits and pieces here.

So using this init bit of content here, certainly put in some of your main keyword, so self sooth, so you can notice it's not self soothing itself soothe so we're using a variation of the soothing keyword to ensure that we're not over optimized. And so this is just that that extra productivity. And telling the customer exactly what it is. Now then what we also like to do, and this is that little bit of a tweak I was talking about, is adding questions for. And this is really relevant to the schema, which is another part of the training. And we'll actually adding a question schema on the back end of the product page.

By adding in questions here, we can just really ensure that what people are actually asking questions about for the particular product or particular term on your product page. So what we generally do is a question title will be h three or even it can be h four, so not h2, and h3 and h4. So you might ask two or three questions here depending on what you find in your keyword research. The only thing you got to be careful of here is that you don't with your H tags you don't cannibalize your collection page where this particular product is relaxed is located. So we're always going to sure these are just a little bit different than our page titles on our collection page. Okay, so here we are in teaching in answer the public and we're putting teething mitten into the tool and it's pulled back some terms some prepositions, some questions and some comparisons.

So what I'm interested in I'm what I'm gonna look at these as well to see if there's anything relevant here but I'm looking at questions. So the questions that the tool is pulled back which would be relevant for teething mitten would be why can and will so the question you could use is why are teasing us with babies? Where can I find the teething mitten? What does a tailing mitten do? teething mittens safe for example, which is the best feeling when so At what age would you use a tailing? So all these questions you can start to to build out into a bit of a list that you can use on your product pages.

And a lot of these, these terms here are actually what we've already got within our product page. So that's just a little bit of extra validation. And some extra bits and pieces here that, depending on the term, it's gonna pull back, more or less. So you can look at some of these and just get some extra validation on what you're actually doing. So using that method of validation, some of these questions you're gonna certainly work out yourself, but using the validation tools of answer the public, we can then create some questions. So the first one, this is an h3 tag, and the question is ourselves using soothing techniques safe, and then you write a little, you know, a paragraph or two, actually answering that question.

The second one is do self soothing accessories help babies sleep? So I found a keyword somewhere about self soothing and healing mittens helping babies sleep, then you can just To answer that question here, if you know your product, well, that'll be pretty easy to do. So we're actually just ensuring you're putting out the content but with relevant, highly relevant information that people are actually searching for, in Google, what a lot of people do when I start just adding in more content here, they don't do that extra bit of research, which only takes a couple of minutes to find out where the actual market is. The majority the market is looking within Google so you can use that in your content. And the last bit of validation we like to do is using the Google answer box. So you put in your, your main keyword, or it could be baby teething glove.

Let it search, and then we can just, we can just see what relevant terms are people are actually already using within Google. So a lot of the times already with enter the public and our Iris or sem rush keyword research, we would have found a lot of these terms, but it's sometimes it can pick up some terms that you haven't thought of or didn't even understand that there was search there. So you can just use these as a bit of validation as well. So adding in the questions with the keyword research is a powerful technique in itself. But when you see the schema edition, it just powers up the page even more and it makes it highly, highly relevant. So it'll tie in together and make sense it.

So that's another element of actually creating this product page. Okay, so now we're going to look at images and video. So why don't we also like to do at times not not every single page is if there's a like a product review video for a product. Shopify is this cool function of being able to add an insert and video into the product page itself. So I'm just going to do that which I'll show you how it works. Okay, so I found the relevant video.

This video is not actually about this product, so you'd only do it if it was about the particular product you're selling. But it could also be about general information about the type of products so Talking about and even, you know, there might be videos on YouTube answering some of these questions. So you literally you go to YouTube and we're going to grab the embed code. So here is a relevant video, hit share, go to embed, and you can just grab this bit of code here. And then we're going to head back to our store, put the code in there and hit insert video. Now Actually, we just get rid of that because Sorry, guys, I just had to move the video to the bottom now of the product page.

Now you also might put in an h3 or h4 title if there's an h3 as you might make this h4 and I might be simply video if it was a video, explaining The benefits of a tasting mitten, for example, say just creating more relevance to the product, make that a hedge for depending on obviously the theme you use, it's how it's going to look on the page. And we can just view the we've got the video down here, if I was building this store out for the purpose of actually generating sales, which is not it's just a an example store, we would probably look at getting some changes done to actually ensure we can move this content sort of underneath these images and just make the page look a little bit better. But that's a whole nother part of working with Shopify but that's is a really a really nice sort of method to just you pulling in a bit of Google content, remember as well.

So YouTube is owned by Google. So it just generally helps we find with powering up the page. Okay, so we trade our images no differently than we did an image video. So we just make sure that our image, file name and alt tags are set up correctly. So I'm not going to go through it again here, you can go back and look at the image video tutorial, and that will explain how to do it properly. Okay, so now the last part of optimizing a page is adding in your SEO title.

So keep in mind that the SEO title also is is partly for conversion because that's what's going to show up in Google. Now a lot of stores we see adjust, especially we had people that don't really understand the technical aspect of SEO, they will build the store and use the product title or the SEO title. As it conversion only, but you really got to ensure that you want to put your keywords and variations in the SEO title, but it still needs to be written. So there's some element of conversion there. So in this SEO total, we're about added in toddler, which is not in the rest of the content anyway, so that's gonna, it's a quite a powerful element there to either mitten, best technique to help sleep sleeping. So we've tried to use a combination of the two keywords in the variations.

So now we have them in, you know, three main elements euro, LLC title, and h1 title, which is the page title here. So with those three organized them, we've got our alt tags, our image titles, were image file names, set up correctly, we've got our content, our description set up correctly, got some technical specifications and then questions along with the schema that's going to be in the back end. That's quite a powerful product page set up. And I can guarantee you that not many stores are out there that actually go to these lengths. So again, like everything here, in this course, is a bit of work involved, but you do it once you set up correctly, and you're just gonna give that awesome boost overall. Okay, so that's it for product page optimization, the extra bit, as I mentioned before, the schema and the internal links, which are really, really important, but they're an entire training section on their own.

So make sure you implement those as well into your product pages, and the rest of the site has mentioned there. So thanks, we'll see you in the next video.