The Website Portfolio

Road to Exhibition Preparation: Creating your Branding Assets
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Transcript

In today's digital world, it is quite a must to have a website to showcase your work. Here's my recommendation for the basic website, the structure. The homepage, a portfolio section, the about section, a contact page, a media page, and eventually a links page. In my eyes, the homepage typically be a slideshow of four to five pictures of your artwork for the portfolio section. When creating your website, I recommend having five to 15 images of your work per category and having multiple categories. the about section is typically a few lines about you, who you are, where you come from, what is your motto and what drives your work.

The contact page is meant to give some information on how to contact you. It can be telephone email, address or just a form for more privacy. The media page will contain references to your work in newspapers, blogs, magazines, etc. The links page is quite open in my eyes, you can put links to pages of other artists whom you follow, or anything in relation to you as an artist. You can add an exhibition page once you have started to exhibit. My tip for the website is to buy a domain name corresponding to your brand and hook it to your website.

Having your own domain name also helps in having a more professional email address than your free email account. What are your options for building a portfolio website? Number one, you can consider building from scratch using a content management system or CMS. You may need some Advanced IT skills. CMS can be template based or theme based. For example, WordPress is an open source CMS and has themes for photography that are free or paid.

No, it is to use ecommerce platforms which requires that you customize your website. But when you do not necessarily need to have advanced knowledge in web design. Whether you go for a CMS or e commerce platform, my advice is that you privilege time for your craft and for administrative things. One thing that I really recommend when building a website is to ensure that they are the necessary social media integrations for connection to a wider audience. It is also important that the website has a responsive design. This means that it will look well on the PC tablet or smartphone

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