Why use the Kano Questionnaire?

7 Easy Steps for Kano Analysis The Kano Questionnaire
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Transcript

Hey guys even just told me that he wants to add a new feature to the loan product of the IMF bank. He said that when a customer receives an approved loan amount from any bank, the loan is repaid in easy monthly installments. If the customer decides to prepay the loan with any additional amount, most of the banks would charge a fee. The customer even believes that not charging the customer this prepayment fee will be a unique selling point of the loan from the IMF bank. I think Ethan is right. What do you think?

Well, the key question is, do we classify this feature as an attractive requirement or a one dimensional requirement? In other words, how does that The classification of the different customer requirements as must be is one dimensional, attractive, indifferent or reverse take place.

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