Okay, welcome back. In this video, we're gonna talk about optimizing your campaigns. The first thing we want to talk about is testing. Testing is extremely important. Most people who fail in any kind of endeavor when it comes to internet marketing, especially media buying fail, because they fail the test, okay? They, they everything, all their results are arbitrary.
They're not sure what works, what doesn't, and they don't test and you're not going to do that you're going to know what to do. And you're gonna make sure that you test all of your campaigns rigorously, and you just keep improving on what's working and getting rid of what doesn't. It's simple in theory, the work really comes when it comes to testing. So testing is gonna allow you to optimize your CPV campaign and conversions. So some networks or pop ups while other serve pop unders. Okay, some allow audio visual and page resizing where others don't to protect the integrity of the client base.
Okay, so when it comes to different types of networks, you're going to make sure that you're testing correctly. Just make sure you do some research and find the right networks for you. Okay, if you if it's audio visual pop ups, pop unders, regardless of what you're looking for, just do your own research. We've recommended that's the network's here. We've talked about the most popular recommended one in particular because of the low barrier to entry, but do your own research. At the end of the day, it's really going to be up to you.
And then a CPV campaign testing software that's really popular can be found at www dot CPV. lab.com. It's www CPV lab.com. And you can go to that website and check out their software. It's really cool. It's actually gonna automate a lot of this for you and really help you test and optimize your campaigns.
Okay, so when to stop a cbv campaign? Well, a good rule to go by is if you're thinking that a campaign might not be a winner. It's let the campaign run for two to three times the pay out value per target. Okay, so you don't always want to give up right away. But if you let it run this long and you still don't have any conversions, you might want to consider just shutting it down and moving on to another campaign. You always have to know when to cut your losses.
When it comes to any kind of media buying, especially since you're having to pay for the traffic. You want to make sure that you're moving on and finding winners as soon as possible. And then, as far as tracking goes, there's some great tracking software that'll make your life a lot easier. So CPV lab also has probably the best solution for creating landing pages, managing your split testing, creating email lists, and following up and much more. Okay, so definitely check out CPV lab. And in prosper, two of two is another great tracking tool as well.
So either way, make sure you're tracking make sure you've got some kind of tracking software utilized because you really need to be able to watch and monitor and tweak these campaigns. Make sure that you know you're getting better and better results and you're actually scaling up and making more money. And you know breaking evens great at first, but eventually you want to be, you know, getting to the next level. So utilize this tracking software it's going to make your life so much easier. Take my word for it. Thanks for watching this video.
In the next video we'll run through some of the websites mentioned in this presentation and show you how to find some of that cool tracking software I was talking about. So thanks again and we'll talk soon