Okay, real quick, I want to talk to you about some of the different types of sites that you can target in your CPV campaigns. So the first option is going to be to target one site. Okay, one bigger site. Okay, the good thing about doing this is that you're going to get a steady volume of traffic every day. So you're gonna get continual steady traffic, then you can kind of tailor your landing page directly to the audience who visits the website, okay, so you can make it highly targeted, you can make it very demographically sound. So the way you're going to do this is perform the right research on that audience to get to know your demographic, okay, so there's great resources, like Quantcast comm and other places you can go to learn all about different types of audiences based on certain websites that are visited frequently on the web by those audiences.

You can learn that by keywords as well. So if you're just targeting one site, It's also easier to test different landing pages because audience is a little bit more stable. Okay, you've got, you've done the research, you know your audience, it's easier to just tweak small things in your landing page and improve, because you know where you're going to get with your audience. And then when you're targeting one site, you can also get engaged in what they call branding campaigns. Okay, the other option is to target many smaller sites, okay, so you may find sites with specific audience. But since they're small, each individual site won't generate much traffic.

Okay, so you may find sites that are highly niche down, but you're not going to get as much steady traffic this way. But the advantage of this is laser targeted traffic. Okay, so your traffic's going to be like so targeted and your demographics can be so tight. And if you bid on small sites focusing exclusively on one niche, and the chances are that the traffic will be interested in buying Okay, so you may not have as much traffic, but you're going to have traffic that's interested in buying, which sometimes can be worth its weight in gold. I know guys that, you know, just for an example, I know guys that get, you know, maybe 30 hits a day on their blog, but because the traffic that they get is so targeted and their blog converts so well, that they're able to make, you know, several thousand dollars a month just on 30 you know, 30 hits a day of traffic, okay, so it's really not that much.

But when you're dealing with with extremely targeted traffic, it can be really, really good. So if you bid on a larger domain, focusing on a broader niche, people may be interested but the traffic may not be buyer oriented. Okay. So if you let's say you're bidding on maybe, you know, a dog training site. Okay, you may end up getting a lot of people that are interested in training their dog, okay. See may have a bigger market of people that are actually wanting that specific training.

But if you just bid on a site that's just about dogs in general, then that's a broader site, you're going to get more traffic, but you're not necessarily going to get people that are interested in buying something that you're selling on dog training, you'll probably get a few people, but not as many as if it's just that specific site that's based on that specific thing. And then vice by targeting smaller laser focus sites, you're also going to eliminate wasted impressions. So you have to remember in CPV you're paying per impression. So the goal is going to be double emanate any wasted impressions, okay. So that's, that's one good thing about targeting than many smaller sites, and then you're going to pay almost entirely for hot prospects who want what you're selling. Okay?

So it's basically like, if you look, if you want to look at it, it's basically you can either target you know, a big site and have a lot of traffic and probably not as many buyers, per, you know, per capita. But if you target a bunch of smaller sites that are extremely niche down, then you may not have as much traffic, but maybe the percentage of buyers would be better. So what's the solution? Well, the solution is going to be to take your campaign to both, okay? So when you're first starting out, you want to try everything, okay? So you want to try both, see what works better for the product that you're trying to promote?

And then stick with the winner. Okay, so if you're getting a lot of traffic, and you're getting a lot of sales, more than the small niche sites, then stick with the bigger site, okay, or vice versa. All right. Okay, so in the next video, we're going to talk about actually targeting your keywords and URLs that you're going to use to run your campaigns. So thanks for watching this video. We'll see in the next video.