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Complete Email Marketing Strategy Made Easy with MailerLite
Introduction - What the Course is All About
It Starts Here: Email Marketing Goals
Preview
What You Will Learn (+ a Little About Me)
Preview
Creating Subscriber Groups
Create Your First Subscriber Group
Import Email Lists
Create and Use Group Segments
Create and Use Fields (and Custom Fields)
Preview
How to Read Subscriber Group Reports
Subscriber Group Key Takeaways
Creating Effective Email Campaigns
Email Campaign/Blast Purpose
Rich Text Email Campaigns
HTML Email Campaigns
How to Write Engaging Emails
Preview
Email Subject Line Tips and Tricks - Have People Wanting to Open Your Email
Creating an Email Signature
Email Campaign Key Takeaways
Embed and Pop-up Forms
Creating Embed Forms
Set Opt-in Confirmations
Creating Pop-up Forms - Why Use Them?
Using MailerLite WordPress Plug-in
Embed and Pop-up Form Key Takeaways
Customized Landing/Lead Capture Pages
Why Use a Landing Page
Using a Landing Page Template
Create a Custom Landing Page
How to Link Your Landing Page to Subgroups
Landing Page - Reviewing Stats/Reports
Email Automation: Your Ultimate Weapon
Why Automation is Your Most Powerful Weapon
Pre-write Your Emails
Create Your Email Automation Workflow
Setting Delays, Conditions and Actions
Email Automation Key Takeaways
Conclusion and Course Bonus
Course Conclusion
Course Bonus! Complete Email Automation Sequence
What You Will Learn (+ a Little About Me)
Complete Email Marketing Strategy Made Easy with MailerLite
Introduction - What the Course is All About
By:
David Lee
5 minutes
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This lesson covers what you will learn throughout this course and what you will be able to use right away to create your own complete email marketing strategy. I'll also tell you a little about me so you know who the heck is teaching you this!
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