Hey folks, welcome to Module Two. And this module, our expert will be covering marketing on Twitter and YouTube. So get ready to take some notes and let's jump right in. Alright guys, so we're going to do a brief overview of Twitter in this lesson as well as YouTube. Now once again, as I said in the previous lesson, two things. Number one, these are brief overviews.

These are not super deep into the weeds, we have other courses and lessons that cover each of these platforms individually. And number two, we're not going to be getting into paid advertising. We have another course that covers paid advertising on Twitter, which is a very powerful, powerful tool. However, the focus here is on organic marketing using Twitter without paying any money for organic, just natural marketing results. Now Twitter is pretty powerful, but there's some things you need to understand about Twitter, Okay, that makes it different from Facebook, LinkedIn, and so on. First off, Twitter is a news or events broadcasting channel.

That's its primary purpose. Okay? Now people use it for you know, Goofy personal stuff all the time. So when I say news, I don't necessarily mean, you know, official serious stuff. What I mean is more along the lines of the nature of the posts themselves, you're going to get updates on what people are doing or on what businesses are doing. Okay, you're going to get short, sweet, broad casts.

That's what it's all about short and sweet. You've probably used Twitter before or you've seen tweets before, you know that there are around 140 characters. Sometimes there's videos, sometimes there's images. So it's all about little updates, little bits of content, that keep your audience in the know about what they need to know about what you want them to know about. So a good Twitter profile is going to be updated regularly like on a very, very consistent and regular basis. Twitter is one of those things that people expect to see, you know, at least weekly, preferably daily broadcasts and updates.

And the thing is, Twitter feeds are so saturated, so jam packed because of how bite sized everything is, and how regularly and frequently people post that if you're not tweeting on a daily basis, people are going to forget you exist. So the only way to make sure that your stuff is seen by your audience is to make sure that you are operating at a pretty high frequency yourself. So when you post to Twitter, you can expect interaction in the form of replies to your tweets, likes and retweets. That's primarily where you're going to be seen. Now, if you're thinking I don't really have the type of business that has, you know, multiple times per day or, you know, even everyday broadcast worthy stuff. Well, you can do is utilize Twitter as a platform where you're sort of saying, hey, look, and you're bringing people's attention to content published elsewhere.

Okay, it doesn't even have to be content that's published to that day. So you have a blog and you play Post, Twitter can just be the place where you tweet with an image saying, hey, check out our latest blog post, okay, or you have a Facebook post, boom, send people there. Or you put out a new YouTube video embedded in a tweet, or send people via link to a page, a landing page where you have a new offer, and so on and so forth. Even go backwards if you wanted to interesting content, run a promotion for an old blog post if you want via Twitter. Okay, so you can use Twitter as sort of a Hey, look, you know, platform where you send people to other content and Twitter's primary purpose is just to get eyeballs on that content. That's, that's one strategy that you can use if you don't really have, you know, typical Twitter worthy content churning out every single day.

So there's some important stats that you want to monitor on Twitter. Obviously, you want to increase your followers, that's the most obvious thing. You've also got how many people you're following. You've got likes, and lists and moments. Okay, now let's look at an actual active Twitter profile because that one just now is just a demo profile. This is Dianna Anderson and she engages in what looks like some network marketing, affiliate marketing, and she's got a business where she teaches other people to find success online.

As you can see, she's got her profile pretty squared away, she's got a banner for her Twitter profile, okay, with a very clear, a unique selling proposition here. She's got some hashtags, okay, that'll bring her some more organic traffic, she's got a link. Now you could put just a regular website link, you know, your homepage or something like that. You could put a landing page. In her case, she's got a link going to what seems to be sort of an all purpose landing page. Here's what I have to offer kind of a landing page so people can follow her on Facebook or check out you know, some of these other products or services.

You'll notice she's got a lot of tweets, pretty sizable following lots of followers and likes. And if we scroll down, you'll see she's got a good mix of content. Okay, so Let's see we've got photos, we've got little memes. We've got the, you know, the occasional embedded video here. And we have got an example of what I was talking about earlier. In this case, she's got a Facebook post that she posted to Facebook, but she's using Twitter to bring eyeballs to it, you see that same thing going on here.

Over here, she's sharing useful YouTube content, right? This one up here seems to be a promotional tweet, where she's promoting a product or a service. And looks like you can actually sign up for a webinar on this page. So she's got a pretty good mix of content. And that's what you should aim for, as well, some organic, you know, good quality information content, as well as a little bit of promotional stuff, so that you, you know, utilize it as a marketing engine to get some ROI of some sort. So now that we've covered Twitter briefly, so you have a general idea of how to use Twitter, in organic marketing, let's go over to YouTube.

So we're going to look at a couple of examples here. In this case, we've got a YouTube channel for a reputation management software. Okay, and this one, it's a little bit old, it's not very active. But what you can see here is that they've got a bunch of videos that are probably not intended for internal inside of YouTube marketing. Okay, if you look at these videos, you'll look at the there's the promotional video there. Let's click on analytics.

You'll notice there's not a whole lot going on in the way of likes or comments on these videos. Okay? And the reason for that is what a lot of companies are doing is using YouTube purely as a video host. Okay, they're embedding their videos on their websites. And so you're not really going to get anything in the way of YouTube interaction levels, likes, comments, subscriptions, that sort of thing. Now, the other tack is to actually utilize YouTube As social media platform, meaning you actually want people who are on youtube.com, to find your videos, to subscribe to your videos to get notifications about your videos, to interact by liking, and commenting, and so on and so forth to see your videos and their related videos column and all that good stuff.

So that is what we'll take a look at in a moment. First, I just want to look at the analytics page really quick to show you the type of stuff you need to be keeping track of Okay, watch time is super important for your videos. Okay? views, obviously pretty important. But one thing that I want you to notice here is this video is super long. Okay?

And look what happens to the audience retention drops off within the first look at that four seconds. nine seconds drops down to 50. Okay, by the time you're less than a minute in, you're already down to 20% viewership. So make sure your videos when you're making videos are compelling enough and that you get a unique selling proposition out there in the first few seconds otherwise Your viewership just drops. Okay. I mean, this is this is terrible retention here.

And again, if you look at things like you know, likes and dislikes, you're not going to see a lot of that because this business is obviously utilizing YouTube purely as a video hosted to embed their stuff. But let's go look at an actual active YouTube channel that's actually leveraging YouTube as a social media platform. This one is niches be crazy. This is an awesome, awesome YouTube channel. So this guy has got a ton. Okay, Uncle Phil Lopez here, a ton of content that he puts out.

And it's all about utilizing YouTube as a marketing engine. He's not just posting videos here for the purpose of hosting them and then embedding them elsewhere. He's actually actively engaged in organic marketing. So have a look at his profile here. He's got an awesome banner image, okay, he's got little links here where you can hook up with him on his website or his blog and other social media platforms. Okay, he's got subscribers.

He's got video views. So let's click on one of these here. This one here seems to be a. This one seems to be a review video for some type of a product and the products called affiliate Oracle by Adam Payne. And basically, what you're going to encounter, maybe not initially, but will you'll eventually encounter here is an affiliate link. So if we click on that, we'll come over here to the review.

And I don't know if this is a good or bad review. But clearly, you've got a Buy button here. And if you look down in the bottom left corner, that's a pay kickstart link. So it's an affiliate link. So he's engaged in affiliate marketing, right? And he's getting traffic to his YouTube videos.

Hundred 115 views there just in the last week, and he is leveraging YouTube itself as a marketing engine. As you can see, he's got comments here. So he's got likes, he's got views, and he's got comments happening interaction happening. Okay, thanks for the review, etc. Thanks for the good review Uncle Phil, etc. So this guy's got an actual audience.

Okay, he's got actual hooks, I'm gonna change that frame so it doesn't look like he's picking his nose there. But you'll also notice he's branded himself that's huge in YouTube marketing, watch this. Okay, so that's pretty cool. You can do that guys for a pretty low amount of money on Fiverr. Okay, or if you use Adobe After Effects, you can go on, you know, videohive and download templates, where you can do some pretty cool logo reveal stuff. You really want to build a brand if you're going to be utilizing YouTube as a social media platform you want to brand so that people recognize your name.

Look, he's got he's got hashtags here as well, which I do. did not notice previously, but you want people to understand who you are and to think about your videos. And in this case, they probably think about reviews by niches be crazy when they're looking at other products, which means they might actually actively seek him out and come to his channel to see if he has reviewed a particular product case you'll get some commission. Now, let's have a look at a another video here. This was a this looks like it was a live stream streamed live on February 26. So that's cool.

Definitely make use of video streaming software. You know, the thing with YouTube is it will place higher in search engine results and related video results and so on and so forth. It'll give more reach and exposure to videos that are alive Just because they've you know, they've they've made their algorithms do that. Let's have a look here at his description. So this description is, let's see, not super keyword heavy in this case, because this is a content video. It's not a product review So there's no specific product names but he does have some links with call to actions Okay, so he wants you to go watch this video here at the end of this video he mentions a product and so here's a link to his review for that which is look like affiliate Oracle again and he's got a subscription link here so a lot of calls to action and then he's also got this is very important affiliate disclaimer, okay, make sure you're covering your butt when you're doing affiliate marketing out there and you've got an affiliate disclaimer.

Let's come back to the original video here. And you'll see that this one is a little bit more key word keywords rich okay. So you've got the product name in there multiple times. You've got the vendor name in there multiple times, right so when somebody is out there looking for affiliates, Oracle, or any other product, they're going to be likely to come across a video that is keyword rich in its in its description. Now you can't see tags. I think there was a time way back in the day where You could see other people's tags, you can't see tags on this video.

But make sure you're utilizing tags when you're posting your videos. And we can assume that this one probably has tags such as you know, the product name and the vendor name, okay? Because you really want your videos if you're using youtube.com as an actual social media platform, you want to increase your organic reach, and you want to increase your ranking for a search term and when so when somebody clicks up here and searches for something like, you know, affiliate Oracle review. So that's a very quick brief overview of using YouTube for marketing guys. Hopefully that was useful. We covered Twitter, as well.

In the next lesson, we're going to be covering LinkedIn and Pinterest.