George has an office at a used car dealership. When Joe a customer who is wearing torn jeans and a 30 t shirt came in. None of George's co workers wanted to take the customer because they were afraid they wouldn't get a big enough commission because Joe, to their mind was obviously too poor. George walked over, introduced himself to Joe looked him in the eye and smile, he should chose hands firmly. Joe wanted to buy a car but needed to discuss financing issues. George invited Joe into his office, George sat beside Joe rather than at his desk and leaned in toward him, asking him to discuss his financial needs and how George could help him.