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Brand Research
Brand Research
Brand Research: Part A
Brand Research: Part B
Lifestyle and Behavior Segmentation Example
Supplemental Readings on Brand Research
Supplemental Textbook: "Brand Aid" by Brad VanAuken
Quiz to Test Your Understanding of the Material
Supplemental Textbook: "Brand Aid" by Brad VanAuken
Brand Research
Brand Research
By:
Brad VanAuken
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