Increase the value of your ideas by 10. You're about to learn how to increase the value of your ideas in concert significantly, I'm talking at least 10 times or 20 times or 30 times, inside your information product or online video course, you will be teaching concepts and techniques and methods. That's the actual need of your product, right? That's the information your prospects pay for it even if your info product is free prospects will pay with their time. So you need to make them feel they haven't wasted their time or money. In the name of the game is perceived value.

Perceived value. Of course, as a marketer, quality must be your priority, but I'm talking about something else here. You don't just sell boring information. You sell valuable concepts and ideas by far the best way to Increase the perceived value of a concept or idea is to give it a name. People will be willing to pay more for a product when they perceived high value. Now listen, I will teach you advice or a tip on how to teach for behavioral change.

And the eight model revealed Teach for behavioral change. Can you sense the difference I'm talking about? In the first case, it's simply advice tip that you probably can find everywhere. But the eight model revealed. That already sounds fancy. What the heck is the eight model?

What about revealed is it been concealed up until now, that instantaneously makes it more valuable? Truth is we're talking about the same information with different names. And the second name is times more powerful, it's perceived value is much, much higher. And the most beautiful part is that you Use these names in your marketing copy. Yes, they increase the value, but also trigger one of the most powerful human emotions, curiosity. Remember, people would go to great lengths just to satisfy their curiosity.

In my step by step your first 1000 students premium program, I teach people how to create a series of courses and launch them on a platform for education. I tried this idea first and it worked very well. People are interested in the topic and they want to learn further. If your content quality is great, they will enroll in all of the courses of the series. For example, I have a series of courses on copywriting. This makes it very easy for me to cross promote.

And when a student enrolls in one of the courses, they will see I teach more courses on the topic and chances are they will enroll in that means profit. So the idea is simple yet effective. It increases the value of your Students or in other words, what a student is worth to your business, I decided to increase the perceived value of the idea. And I gave it a name, introducing the serialization method, the name of the lecture, is this, the serialization method that will make you thousands of dollars. Now, here's the thing. I don't simply say that the idea really has the potential power to make you thousands of dollars if you decide to execute it, of course.

So this is not just hype, no, no, no, I stand behind my claims, and you should do to. Another example out of the marketing world is this when people spent a lot of money on luxury goods and services to display economic power, the economist, Thorstein Veblen, coined the term conspicuous consumption. I was very interested when I had to learn this term because I Not a native English speaker. And when I came across the term the first time, I knew what the two words meant separately, but I didn't know what they meant together. Another example is this. Have you heard of Joe Polish?

He's probably one of the best marketers in the world today. Of course, that's not a surprise when you consider the fact that his copywriting teacher was the late Gary Halbert, or the way he called himself, the prince of print. So Joe teaches marketing, and he came up with the concept of marketing, because many gurus are teaching marketing and he was smart enough to differentiate himself by simply using the naming concept we're talking about here. What is elf marketing all about? Well, again, a simple abbreviation L stands for easy, lucrative and fun. Let me tell you, I heard this concept only once.

And I still remember it. And because I made A very strong mental Association in my mind, because we all know what an elf is in elf marketing. Whoa, I've never heard something like this before, have you? I believe the ape model will have the same effect with you because you know what an ape is. I even showed you a picture. Why do we think I did it?

Just because it will make my slides funnier? No, of course, no. I did that because they know how learning works. And this is why when I introduce a concept I connected with something you already know. The more you learn, the faster at acquiring new information you become, you have more points to relate to in your mental schema. I can go on and on with examples, but I'm sure you got the point already.

As we discussed in the lecture about the name of your information product, high impact words apply here as well. In fact, these two lectures here A lot in common, but they separated them intentionally because I do believe these concepts will bring value to your business and will increase your level of influence. After all, you are no longer the guy who provides tips and advice. You are the guy behind the x methods, or blueprint or system that instantaneously puts you in another category, you are the creator of Time To recap, naming your ideas and concepts is by far the most powerful way to increase their perceived value. Examples are the eight model, elf marketing, the serialization method and conspicuous consumption. People learn by connecting something they don't know to something they know.

This is not obligatory, but if you can come up with an abbreviation that has meaning it will increase significantly the chance of people remembering your call concept. Number four high impact words apply here as well. So use them system, method, blueprint etc. Number five. Another benefit of creating names for your ideas and concepts is that people become curious about what your method or system is all about. Curiosity is one of the most powerful human emotions in people would go to great lengths to satisfy it.

Thank you for watching and stay purposeful