Every business needs an information product. Welcome to the psychology of digital information product creation section. We'll talk about one of my favorite topics. information products are great. There is a new term going on right now. infopreneur II derived from the two words information, and entrepreneur.

Many people built information product businesses, including myself. But even if your business is not about selling digital information products, they can add tremendous value to your business in many ways. For example, you're in the software business. And very often, web services and software can be complex and users need additional information. In order to fully utilize the features of your product or service. The majority of users would prefer watching explanatory video then Reading long, boring texts.

Here's the first marketing rule. Never assume your prospect knows what to do. Never assume your prospect knows what to do. You need to tell them what to do, and you need to educate them. accompany the truth truly grasps this idea is get response. If you have experience with email marketing, you probably have heard of them or use them.

If you don't know who they are basically, they are an email marketing platform. Besides the premium features they have their primary business model is subscription and they charge you based on the number of subscribers you have on your account. So it is in their interest. You grow your audience in your subscribers so that you pay higher monthly fees. Here's what they did about that. Introducing get rich Sponsor list building program attract up to 10,000 subscribers in 90 days for free.

This is a video online course. And as the title suggests, they will teach you how to attract up to 10,000 subscribers in the next 90 days for free. This is amazing a brilliant marketing move on their site. And the best part, the course is free. Just enroll learn in grow your audience. Of course, I cannot talk about the quality of the course.

That's another story. The guys from GetResponse went further in they uploaded this program on Udemy. Again for free, a good marketing tool, isn't it? It's a win win situation. users get to know how to use get response effectively. And people who have never heard of get response, but taken their free course are likely to choose them as an email marketing service.

Another great example is Facebook. advertising. Advertisers pay Facebook to display their ads. It sounds simple. But in fact, the process is not really easy. You need to know a lot of things to make the most out of your marketing budget, such as managing your ads, advertising objectives, targeting, campaign optimization, reporting and measurement, insights in you name it a million other things.

And the bad thing is, when advertisers are not aware of these things, they're losing money, and they don't make the most out of their budgets. Facebook are pretty good at finding the balance between happy users and happy advertisers. Yes, they want you to spend money on ads, but they also want you to be satisfied advertiser and spend even more in the future. So here is what they did. Introducing the Facebook blueprint blueprint e learning is a series of free self paced online courses in learning paths, teaching the best practices of Facebook marketing, perfect for small businesses, agencies, advertisers, graduates, MBA holders, and anyone wanting to market more effectively on Facebook. All you need to get started is a Facebook account.

That was a smart move, wasn't it? Another great example is Adobe. They also have Adobe learn training and tutorials but tone of videos there. I can go on and on with examples with companies utilizing information products, or commonly called online video courses in their marketing and customer satisfaction strategies. The important thing is this. Are you willing to take action and create a course that will have a positive impact on your business?

Don't be too quick to answer go through the whole section first. And if you say Vladimir, my business is too specific and an online video course wouldn't do any good. I would ask you to think again, because I believe it will. Our online course can bring new customers can help existing customers use the features of your product can help your customers make wiser decisions, it can help your customers avoid top 10 mistakes, etc, etc. But just having an online course is not enough. You need high quality only course that will make your customers happy.

And we'll talk about quality in a future lecture. Let's do a quick recap. information products add tremendous value to your business in two ways. First, they can be used as a marketing tool. And second, they will bring satisfaction to your existing customers to you can deliver information in many formats but you Primary must be video. Video nowadays is consumed more than ever before.

That's why when you hear me say online video courses or just online courses, I refer to information products. three big companies such as Facebook, Adobe GetResponse. In many, many more use this powerful strategy. There is no reason why you shouldn't use it as well. Number four, having an online course is not enough. Quality is what matters most.

Thank you for watching and stay purposeful