Communication mastery full learning styles. People learn in different ways. You have to know what these ways are in communicating the manner that will help people understand your message. When you apply the concept you will learn in this lecture, your communication skills will increase dramatically. I often say marketing is communication. So improvement in your communication skills means improvement in your marketing.

Harvard psychologist David Kolb came up with full learning styles in a four stage learning cycle. Every person has a preferred style of learning and there is not a right or wrong style. By the way, there is a ton of theory on Kolb's learning model, but I will focus on the learning styles because if you understand these, you will be able to To prepare in presenting information in a way that communicates to all these styles. If you are not aware of these learning styles, you will be presenting information according to your own learning style, and you're running the risk of alienating a huge percentage of your prospects or clients. Alright, let's get started. According to David Kolb, full learning styles exist, divergence style, assimilating style, convergence style, and accommodating style.

Let's take a look at some important characteristics of each learning style. They version style when learning people with a virgin style are asking the question, why? why are they doing something? Around 35% of the people use the virgin learning style. They are emotional and their motivation comes from the end result in the scroll. Reason why.

So, to address this learning style, explain why they need to do something and what it will do for them, paint a picture of the end result in their mind and you will get them motivated. If they're not completely aware of the end result and don't know why they're doing something, they will become confused and unmotivated. Next assimilating style, when learning, people with assimilating style are asking the question What, what is there to know assimilators are hungry for information, data, ideas in concepts. They like to work on abstract concepts and prefer a logical approach. They want to understand how everything fits together. to address a simulators, you will have to give them the theory and concept and show them how everything works together.

Next conversion style when learning people with conversion style are asking the question How, how can they do that? They want to have a blueprint, a step by step approach. They want very specific action steps. These people are engineers and technicians, they put the theory into practice. So to address people with conversion style, you will have to be talking about steps which will be taken the procedure towards the accomplishment of the outcome. Next, accommodating style.

They learn primarily by trial and error, they ask a very specific question. What if they are primarily concerned with action. That's why they pursue careers in marketing sales business in general. These are the people that implement what they know or what they've just learned when they hear on it. Do are a concept they're like, they would ask how do we put this into practice? How do we get it into action?

Now, because I want to simplify this information and make it more practical, I will ask you to remember not the names of the styles given by David Cole assimilating conversion diversion and accommodating. But the questions people that fall within these groups ask, Why, what, how to and what if? Why, what how to in what if. So, there are four types of learners, while learners, what learners how to learners and what if learners sees you know this concept, you can use it as a structure or framework to hang your content on. And this is very important because you can apply this concept in your marketing message. After all, you want to make sure people understand what you're talking about.

You can use the concept or not larger scale when creating an information product or on a smaller scale, when you create a section of the information product or even smaller scale when you create a lecture, for example, start creating an information product with explaining the reason why, why prospect need to learn what you teach, you will paint a picture of the outcome for them. You will also tell them what will happen if they don't learn or apply the information you teach. Remember, while learners are emotional negative emotions are twice as much powerful than positive. Then you will explain the theory and concepts how everything works together, you will provide a map so people concerned with the question What can understand what you teach, then you will provide prospects with a blueprint action steps step by step approach. In this way, the How to learners are way more likely to take action Finally, if the information you presented is accurate, practical and exciting, the what if learning style will take action because this is what they are concerned with implementation of ideas, plans, concepts, etc.

These are the true entrepreneurs. Let's recap. Number one, people learn in different ways and have preferred learning styles. To increase the level of influence we have, we need to communicate to all learning styles. According to David Koepp fall learning styles exist, assimilating conversion diversion in accommodating these learners ask very specific questions, why, what how to in what if, why, what how to in what if it is highly recommended, you apply this concept of learning styles into your information product and marketing messages as well. The marketing message, you need to use copywriting frameworks but it's a good idea to keep in mind the learning styles is this will change the way you express yourself.

Number four, try to apply this concept on many levels, information product section, lecture, and so on. If this is applicable Of course, thank you for watching and stay purposeful