How to make a $500 product look like a real bargain. This lecture will become your secret weapon. We'll talk about the framing effect and the best way to apply it when presenting the price of your digital product. We'll also take a look at some examples to clarify. It's important we start with the definition, what is the framing effect all about? The framing effect is an example of cognitive bias in which people react to a particular choice in different ways depending on how it is presented.

Example is a loss or is he D. People tend to avoid risk when the positive frame is presented. But secret asks when a negative frame is presented. Politicians often use framing when they ask questions. In this case, we say the question is framed. That means it has been created in a way that would influence people to pick a specific option. We're talking about very powerful concept here.

In marketing, we frame prices when we present them. We do that because we want our prospects to perceive the prices being low so they can make a buying decision. your prospects have a very specific question in their mind that you need to address you need to answer how do I know that what I'm paying for is worth a lot more than my investment in the framing effect will help you address it perfectly. Let's take a look at two examples. The first one is my step by step three of course 1000 students Premium Program, the price stack is 497. It's a good amount of money.

Now I will read copy from the sales page. As the title suggests, this is a step by step system to enroll Your first 1000 premium or paid students into your future courses. The training is designed for complete beginners. Even people who don't know anything about course creation, marketing, and business, people who've never made even $1 online will still become successful online instructors. Building a student base 1000 people means in the worst case $2,000 in your PayPal account, so I designed this program to help you reach that milestone in the easiest and fastest way possible. I say that before my prospects find out about the price of my program.

As you can see, I'm very specific and clear. I tell them what a student base of 1000 people means, in the worst case $2,000 in your PayPal account, this is tangible, nothing abstract here. I don't leave my prospect to interpret what I say am crystal clear. The training is designed for complete B There's even people who don't know anything about course creation marketing in business, people who've never made even $1 online will still become successful online instructors. This is very important point to mention, because it kills objections such as, ah, this is not for me, I'm not a technical savvy. I don't know anything about marketing or I've never earned any money online, etc.

And finally, so I designed this premium training program to help you reach that milestone in the easiest and fastest way possible. easiest and fastest way possible. People like easy to do things. People want things fast. This is universal. It applies to you to me into our prospects.

I don't want to wait. I want it now. This is how I started setting up the prospect. And now we will see the actual framing. Even though they don't know the price of the program yet. They know it will help them make $2,000 In the worst case, believe me, they don't expect the $7 product here.

Well, you can spend many hours on course creation in rely on hope marketing, hoping that students will somehow find a new enroll in your course. You can hire someone like me to work one on one with you to teach you copywriting and marketing that would probably cost you over $5,000 in education. On the other hand, the step by step to your first 1000 students will provide you with these copywriting and marketing skills for a fraction of that cost. Because even though I cannot work with thousands of VIP students at the same time, I want to make it as easy for you to enroll as possible. I know you're already wondering, what does this all cost? And before I tell you about the price, let me first tell you that you get 30 days money back unconditional, no questions asked guarantee.

During that period, you can watch the main course and the bonus courses, you can implement the strategy In see real results. And just for comparison's sake, do you know a marketing college course that will allow you to enroll, study the whole material and request a refund? None that I know of, or what about a copywriting private consultant that gives you lessons each and every day. And after you've spent a whole month learning from him, you call him up and request a refund, they would think you're crazy. If you do that. I'm confident in my program and I completely understand that everything is online.

And if you sign up now you can download or skill all of the material in the game request a refund. I know you're not going to do that. But I want to make it clear that this offer is literally of no risk to you. The bottom line here is I don't want your money if you're not satisfied. I'm not just saying that. I really mean it because this has always been the case.

Even with my regular training programs I have ever offered. What I like about the internet is because I can deliver my program to so many people at the same time. I don't have to charge the same amount that I would if I was giving you private marketing and copywriting lessons. If I had to teach you all of the marketing and copywriting material privately, I will charge around $5,000. But because I can deliver the same information to you digitally, my premium program is going to cost you just 497. That's right.

This program is just $497 when you consider that my program will teach you a tried and tested successful business model. And the very first milestone is your first 1000 students which again, is around $2,000 profit. The investment of 497 is really low. Alright, that was a long piece, wasn't it? Did you see how we framed the price? Listen closely to the sentences.

You can hire someone like me to work one on one with you to teach you copywriting and marketing that would probably cost you over $5,000 in education. Or what about this one, I will charge you around $5,000. But because I can deliver the same information to you digitally, my premium program is going to cost you just 497. That's right. This program is just 497. This is the actual framing.

Remember the question your prospects have? How do we know that what I'm paying for is worth a lot more than my investment. So far, so good. I promised two examples. And this lecture is getting too long according to my standards. So I will give you the next example in the next lecture.

Thank you for watching and stay purposeful