Throughout the program, I was mentioning squeeze pages or landing pages. But in this lecture we will dig deep into the topic, and I will teach you what type of squeeze pages to use so they convert as many visitors into subscribers is possible. The squeeze page is a landing page that has one purpose alone to capture email addresses. Why would visitors give you their email address this will give you a permission to email them. Well, they will do that because you will offer a valuable piece of content that we call a lead magnet. When a visitor lands on your squeeze page, they must have only two options.

Option number one is to enter their email address and get the lead magnet. Option number two, leave the squeeze page. Do not underestimate the importance of This information, having social sharing buttons or your squeeze pages a mistake. Having a common box is a mistake having links to your blog or website to products or services. This is a mistake again, unless you have experience with web design, I highly recommend you do not create your squeeze pages yourself. The best way to go is to use lead pages because they have a lot of templates that you can customize to fit your business.

You want to use a squeeze page that has a high opt in rate. For that reason. Let's talk about the factors that will increase the opt in rate in those that will reduce it. Number one, the more fields you ask your visitors to fill in, the lower your OPT in rate will be however the more quality leads you will receive as a result. Every business is different, but I advise you to ask for further name in an email only. I usually ask for an email address without a name.

And I will show you when we get to the examples. Number two, your OPT in rate will be higher if you put the right lead magnet in front of the right audience. For example, you teach people how to do digital marketing. I teach people how to lose weight. Let's assume we are friends and you come to me and asked me to email my subscribers and send them to your squeeze page. Your lead magnet is free report top five mistakes bloggers make that kill their conversions or something like that.

Well, my subscribers are simply not interested in your topic in they're not the right audience for you. Regardless of how good and perfected your squeeze page is, we will both lose because many people will unsubscribe from my list and you will receive low quality leads meaning they're not qualified for your offer. Therefore, it is important to put the right lead magnet in front of the right people at the right time. paid advertising makes this possible because we can choose among many targeting options. Number three your copywriting skills. The headline of your squeeze page is where you should spend a good amount of time crafting and improving and perfecting the headline must be catchy.

Bullet points are also critically important. A simple change in the headline can increase your OPT in rate dramatically. Number four, a strong call to action. You must tell visitors what to do now or what to do next. From a design point of view. The call to action button should be highlighted.

It should draw attention. Number five simplicity is key. avoid having too many things going on a lot of colors fonts in generally distractions. your squeeze page should be Be clutter free. Number six, a visual representation of the lead magnet, it would be great if you can show the visitors what they're getting, or what they're going to get. Remember, people have developed buying habits before the internet came into existence.

That means we're used to seeing a product before we buy it, in some cases, touch it or smell it. Even though people don't buy anything on your squeeze page, there is still a transaction going on. You provide value for an exchange for their email address. For that reason, design plays an important role here. Even a simple checklist can have an awesome cover page that would make people say yes, I want this. Alright, these were the six points I wanted to bring your attention to when designing or choosing and customizing a squeeze page to use now Let's take a look at some examples.

I will start with the squeeze page I currently use. Let's analyze it. But before we do that, I should say this is not a template. It is a custom made squeeze page, I personally created the layout and outsourced the design. First, my target audience is would be online entrepreneurs looking for ways to monetize their knowledge. At the top of the page, I've put the logo of my premium program step by step your first 1000 students.

As you can see, the page has a headline, I discovered the secret online teaching strategies I used to generate over $50,000 teaching what I love without spending money on ads. I believe this headline is catchy enough, wouldn't you agree? I've used a few powers here discover secret and strategies. Then I've added a desirable result generate over 50 key teaching what they love in despite the fact Fact and talking about myself. The visitors would love to get these results too. And my favorite part without spending money on ads I'm going after would be online instructors.

They don't have an income stream yet and not having to spend money on ads alleviates that pain or objection they might have. As you can see, I bolded generate over 50 k teaching what I love. I just wanted to put some emphasis here. The best part of the headline is that it is completely true every single word. What do we have below the headline, visual representation of what the visitors will get after they opt in and some bullet points. Without even reading, they can see that they will get an E book in three videos.

Here is the first bullet. The training package is completely free em consists of a PDF copy of my ebook, three HD videos In one case study. So this is what I offer on the squeeze page. You don't have to offer that many things. In fact, even if you offer just a case study, this would be great and still very effective. Next, you will learn the best starting point for your online teaching business and how to choose a profitable topic to teach.

I'm hitting a pain point here, I don't know where to start even more, I will teach them how to choose a profitable topic to teach. You will learn how to create engaging high quality video lectures that your students will love. Many would be online instructors are concerned about the quality of their content and if students are going to like it or not. I will reveal the exact model I used to receive over 2000 positive reviews in brackets the eighth model Teach for behavioral change. This bullet is powerful because It communicates value valuable content, and it has a lot of curiosity built in. You will learn the top two long term strategies online instructors to use to generate residual income.

There isn't a successful online instructor who hasn't used them. Again value in curiosity. Next, creating a best selling online course does not require filming yourself. I'm hitting a self limiting belief or objection prospect my half which is I'm camera shy. That simply makes my training package more desirable. If you read the last bullet, click the orange button below to get started now, this is a call to action I am giving specific instructions on what to do now.

Pulling the reading gravity The next thing visitors see is the big and beautiful orange button. Get my free video training. It's very hard to miss it right in draws attention just below the button feature on and some logos of the platforms for education. Why do you think they put them there? If you've answered whatever you want to add social proof, you are absolutely right. Below these logos you can see copyright flooding Mirek of 2017 Terms of Use and Privacy Policy, squeeze pages or pages that marketers spent a lot of time testing and optimizing.

And we've come to a conclusion that Kevin Terms of Use and Privacy Policy or legal information can actually increase your OPT in rate. Now, here's what happens when visitors click the orange button. Where should they send you free video training? I love this question. It is a soft and deadly effective way to urge people to enter their email address. Enter your email address below and get your free video training delivered to your inbox.

All they have to do now is enter The email and he sent me a free training button. Below the button there is a locker. Your email address is safe with us. We don't share personal data. This serves the purpose of building trust. Similar to the legal information links.

The guys from LeadPages have found out a two step opt in process, increase the opt in rate by 30% in comparison to a single opt in process. Alright, that's going to be it for this lecture. Let's recap. Number one. a squeeze page is a landing page that has one purpose alone to capture email addresses. Number two, ask for the first name and email only if your business model allows that number three, keep your squeeze page simple.

Number four, use catchy headlines. Number five, inject curiosity in your headline In bullets. Number six include a visual representation of your ethical bribe or your lead magnet. Number seven, heavy strong call to action, tell visitors what to do. Number eight, the emphasis must be on your call to action button, make it stand out. It has to be big noticeable impossible to miss.

And number nine, two step opt in process is proven to increase your OPT in rate. In the next lecture, we will take a look at more examples of well performing squeeze pages. Thank you for watching and stay purposeful