Mindsets that will help you succeed. I want to talk to you about three very specific mindsets that will help you succeed in business. I cannot be sure which stage of your business you are in right now. But you should be listening attentively here. The first mindset I want to bring to your attention is the place where great marketing starts. Every successful product exists, because there is a need for it.

Therefore, great marketing starts from understanding the needs, wants and desires of your prospects. What outcome does your prospect want to achieve? What results does your prospect want to get? What fears does your prospect experience you've heard a smarter approach is to do market research first and then create a product not the other way around. But in reality, what do you see market research This is an activity or set of activities that will give you information about people's needs. And when you spot an unmet need, then you create a product and launch it.

Yes, but that's the traditional approach and marketing research can be very expensive. My program is for entrepreneurs often solopreneurs or a team with a few people who work hard to provide value. It's not for corporations with big budgets. So I want to give you an alternative to traditional marketing research that doesn't involve a budget. Go to a marketplace and see what already sells well. This will tell you what needs and desires the market as a whole has.

Do you want to create an online course go ahead and see the top 10 best sellers in the particular category in the biggest marketplace for courses, read their descriptions See how many students they have. See how long these courses are? read the reviews of the students, the good, the bad, the ugly. If you can enroll in these courses, do that. Gather valuable information and create a better course. In this way, the risk is way, way lower.

Because your decision was based on facts, you know that people have a need, people are buying. Do you want to create a mobile app, do the same. Go to the categories in the App Store, Google Play and see the top apps studied them? Do a solid research and then create? Do you want to write an E book go to Amazon do the same thing. Very often.

You can get priceless information for free. So before you create a product, make sure there is a market for it. That means people need it. Want it in people have money to buy it. Because many people would want to buy a Mercedes Benz s class, but not so many can afford it right? Those people who want the Mercedes and can afford it are the market, then dig deep and understand the needs of the customer.

That's why I love reading reviews. I myself have received over 1500 positive reviews. And I have read them all. And it's amazing people will actually tell you what they won't like or dislike, you will see patterns and create a great product accordingly. The second mindset I want to talk to you about is this. People don't buy products and services.

People buy solutions in results. Entrepreneurs tend to fall in love with their products, their brainchild, you should clearly understand that your customers bought because of what your product That would do for them and not for the product itself. That's why you need to master communication. You need to be able to communicate clearly and unambiguously the benefits of your product and rarely the features, because features tell, but benefits sell. I was attending a lecture on copywriting and I cannot really remember the name of the person who was talking. But he said, features are what gets you excited.

Benefits are what you get your customers excited, and I find this sentence to be true. So the focus of your marketing must be on the customer and not your product. your product or service is just a vehicle for the customer to get to where they want. When they start talking about features and benefits. I always remember what a cosmetic manufacturer Once set in the factory, we make lipstick in the drugstore. We sell hope.

Again, in the drugstore we sell hope we sell the idea a woman would look more beautiful, more attractive to the opposite sex younger if you will, because we connect beauty with youth, a very powerful mindset to consider when creating your marketing. And last but probably the most important mindset, is this having a strong and viable reason why you are in business. I know we are all in business because we want to make money obviously okay and got that nothing wrong. In fact, I like it. Of course we are in business because we want to make more money. We want high standard of living, etc.

But is there something more than that? It's a rhetorical question. Of course there is. But you need to be aware of it. It's about care. It's about serving people.

When you sell a high quality product When you care about your customers, when you care about their results, and when you take responsibility for their success, this is what will give you a leadership position in the market. This is what will make you and your company great and leave the competition behind. And I want to repeat myself taking responsibility for their success. who listen, this is huge. Now, I want to ask you to do something. Please say it out loud.

I care about my customers. I treat them with respect. Come on, said I'm listening. I'm here. I care about my customers. I treat them with respect.

You didn't expect you'd be talking Did you? Nice. Good job. I'm about to close. But did you ask lying there? What about the customers who are complete for disrespectful?

Glad you asked. That's a valid question. Here is what I recommend. Give them a refund, and don't deal with them. Simply let them go. But before you do that, explain to them politely your reasoning.

Life is too short. We're providing superior customer service and experience. You get to choose the kind of people you want to work with. We do not deal with disrespect. Alright, let's quickly recap the three mindsets. Number one, great marketing begins by making sure there is a market for what you want to sell and understanding the needs, desires, wants and fears of your prospects.

Number two people buy solutions in results. They don't buy products and services. Number three, have a strong reason why you're in business. This will be a great source of motivation and commitment. I believe you warmed up because we are moving to a new section. This ecology of digital information process Creation.

One of my favorite topics. I want to close with a quote from Zig Ziglar. You can have everything in life you want, if you will just help other people get what they want. Thank you for watching and stay purposeful