The Secrets Behind successful product names. The name of your digital product is crucially important and quite many people get this one wrong. That's the reason why I've created this lecture. The Secrets Behind successful product names. We're going to be talking about digital information product creation from our psychological perspective, meaning, I won't teach you the technical aspects like how to create PowerPoint presentations, or screencast software. Of course, if you have trouble with it, I'll help you.

Just ask in the comments. But again, the focus is on the psychological aspect. The name of your information product will increase its perceived value, so don't take this lightly. Alright, let's get started. First of all, you should adhere to copywriting rules when you write product names or headlines. One of these rules is clarity.

You should craft names that are easy in clear to understand, not complex or ambiguous. Second, you should incorporate the main benefit outcome of your program, or course into the name. This is the most important point, very clear and specific benefit or outcome. The main benefit must be desirable, must make people want to read what follows, or take the course right away. However, the general purpose of your name is to grab attention not to sell. That's another misconception.

You should also be thinking about the length of the name. If it is a headline, it can be longer than the name of your product, especially if you want to buy a domain. As for domains if your business is about selling premium online courses, it's a good idea to buy a domain but if your online courses will supplement your business From a marketing and customer satisfaction point of view, then it is not necessary to buy a domain name. There are specific words that have really high impact. When we talk about digital product names. Some of these words are a system, step by step, blueprint, the Ultimate Guide to Let's see some examples.

The first one is a premium program. I have a three part free video training, where I teach people how to create their first online course. It's for beginners. And in the end of the training, I open enrollments for my premium program for five days only. And then I close. So here is the name step by step to your first 1000 students.

Question number one, is it clear? Yes, it is. Everyone can understand what the main benefit is. Obviously, it's a program that will teach you how to reach your first 1000 students. After you've watched three videos about creating an online course it's a natural course of events, you want to sell that course and enroll as many premium students or paying students as possible. Question number two, did they include the main benefit?

Yes, get 1000 students. Question number three, is the outcome desirable? Well, since you consumed all my free video content, three videos and three PDF documents, all that about starting an online teaching business, you realize that your clients or your students in any business acquiring new clients is the lifeblood of that business. So yes, it is super desirable. Question number four, do they use a high impact board? Yes, step by step.

What about the length? Well, it's not that long, but it's not that short either. Another example, let's get back to get response. Get response list building problem, attract up to 10 times thousand subscribers in 90 days for free. This is a really powerful name. It has two parts.

The first one is the name itself get response list building program in a subject that fits brilliantly here, a very clear and desirable outcome attract up to 10,000 subscribers in 90 days for free. There is nothing to interpret here. I know exactly what I will get by enrolling in this program and doing what suggested. Of course, all things being equal here, we cannot be sure about the quality of the program. Another example, your first 10 key readers by Nick Stephenson. The same is quite powerful as well.

I hope you're starting to see the pattern if he has a really clear outcome. In his free training. Nick is teaching how to use keywords to make your book more discoverable on Amazon, how readers find books, categories, etc. He started getting Amazon book authors in you simply cannot understand something else in attracting new readers customers for your book. It doesn't have a high impact work, but that's okay. As a result, the name is shorter in the domain name looks better.

So fantastic job here, very sharp indeed. Let's see one final example. Facebook blueprint, the tools you need to learn how Facebook can help grow your business. I have a question, what is the first thing that grabbed your attention? The high impact word blueprint, right, good job. Everybody likes a blueprint plan.

Again, we have a headline in a sim kit. Do you need to learn how Facebook can help grow your business? That's the subject. Honestly, they could do a better job here. I'm not quite impressed, but it's not too bad either. What I don't like is how it reads maybe because I'm not a native English speaker.

Maybe not the tools you need to learn how Facebook can help you grow your business or the tools you need to learn how Facebook can help you grow your business. See where I made, this post is bothering me, or I shouldn't make a pose at all. I don't know, when you write a product name, or a headline. Please do not make me think where I should make pauses. non native speakers, kids, everyone should be able to understand what you're saying instantly. I want you to become a communication master.

What I like is the curiosity in the SERP yet, I know Facebook offers a wide range of advertising options, but which exactly are these tools that will help me grow my business? I want to learn more. Now you have clarity on crafting an amazing name for your product. Let's quickly recap the main points. Number one, clear understandable name. Number two eating cludes the main benefit result or outcome that potential customers are going to get in this outcome should be desirable, something that people want badly.

Number three, preferably, it includes a high impact word or a phrase such as a blueprint, step by step system. The Ultimate Guide to in this one is great if you're going to add a subject for example. And finally, number four, the length of your product name. If you want to purchase a domain, you need a shorter name, a name that's easy to remember. Now, here is the thing. You saw that Facebook for example, didn't use all these tips.

That's okay. If you ask me, loving there, which one of these is the most important? My answer will be this focus on communicating the main benefit result or outcome, the prospects are going to get this is the number one because it answers to very important questions your prospects always have? What's in it for me, and why should they care? What's in it for me, and why should they care? Thank you for watching and stay purposeful