FAQ - Objection Killing Device

Marketing Psychology Masterclass The Psychology Of Your Marketing Funnel
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Transcript

We all know what Frequently Asked Questions are all about. The name says it all. But let's give it a twist and start using frequently asked questions as objection killing devices. We talked about how important it is to eliminate any objections your prospects might have. These objections are preventing them from purchasing your product. I want to show you how I use frequently asked questions.

And I would ask you to pay close attention to the answers they give. Plus, if you think there is a question that your prospects might have, but don't ask, well included anyway. Now I will read an email from my open cart sequence where I answer frequently asked questions. I started getting many similar questions about the premium program, and I'm going to answer the most common here in this email. Question. One, Amir, will you be running a discount?

I'm really interested, just thinking if I should enroll now or wait to get a discount price? Answer, I will not run a discount on my premium program. One reason is that I'm keeping the content up to date, and I add additional brand new content, that means the value is going up the prices for this launch, and if I do another launch in the future, chances are the price would go up. Another reason is that so many people have already registered and it wouldn't be fair, if we dropped the price, we'll do discounts. So in short, no, I won't be doing a discount. Remember, this is not the regular course.

This is a premium program. Did you notice that I injected social proof in the answer and also built value. Good. Let's go to the next question. Really enjoyed the free program I learned a lot. How does the premium program go beyond?

Answer? The premium program is for people who want to start in develop their online teaching businesses. The program in bonuses consists of seven plus hours of HD video content. And you already know my style, there is no fluff because a value your time, the content is organized in a step by step approach to help you see results quickly. Most importantly, you get priority access to myself, which means you will never get stuck. It's like having your own online teaching business consultant who actually cares about you and wants you to succeed.

Question, Vladimir, why are you closing enrollments after such a short period of time? Answer because they care. You're making an investment in my program, and I don't take this lightly. This is why you will receive one on one support from me As you can imagine, that takes time I do Skype talks with my premium students and correspond via email. And I can work with only so many students. If a gazillion people register, I won't be able to give you the attention you deserve.

That's why I've put a very firm end date on this. Question, Vladimir, I saw discounted courses 15 $20 on Udemy and Skillshare that also teach how to create and sell online courses. How is your program different? Answer step by step your first 1000 students premium program is designed to get your results in the fastest way possible. The key word of my program is quality. You receive premium quality content and premium quality support.

You don't expect to get these for 15 or 20 bucks, don't you? And to give you an idea, here is what premium support means. And here I show my best written testimonials. So these were the most commonly asked questions. The program is still open, but it will be closing soon. So I recommend you go ahead and register now.

And then I have a link to the sales video. Alright, a few important points here, your answers have to be strong in solid. In other words, you must give a strong reason why I charge that much because they provide premium quality services. I won't do a discount because it won't be fair to the students who have already registered and closing enrollments because I work closely with my students and I can work with only so many students. See, these are solid believable reasons. This is what you should do as well identify the most common questions, but also think about the questions your prospects have, but don't ask the questions.

They're thinking in the back of their minds. Since you have a good understanding of this Take a graphics of your target audience, you can do a pretty good job here. Think about the pain points, the fears the excuses. Alright, let's recap. Use frequently asked questions as an objection killing device. Number two, give strong believable reasons and arguments why something is the case.

Number three, use your copywriting skills while answering the questions. And number four, answer the questions your prospects have, but don't ask. This is a bit more advanced. Please do it only if you have a good understanding of your target audience. Thank you for watching and stay purposeful

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