Now, I want to share with you the marketing funnel I used to sell my premium program with the price stack for 97. The funnel is a bit more complicated than the basic funnel, but it is totally doable. Practically, this is a funnel that marketers use to launch their product. But instead of being a one time event, I put some effort to make it an Evergreen Launch. That means each lead will experience the launch from beginning to end, regardless of the time they entered my funnel. On the top of my funnel, a heavy squeeze page.

It's the one you see right now, I've already shown it to you. When people opt in, they are either redirected to a one time offer, which is my low dollar offer or to the first video of my free video training I promise in the squeeze page. a rule of thumb here It's always best to have a one time offer especially if you're paying for traffic. When a visitor becomes a lead the trigger on automation in my email service provider as I said, I use Active Campaign. My email sequence consists of 14 emails. The first email is a welcome email.

I provide my leads with the links to the lead magnets I promised in my case, this is the case study in the E book. I will show the email so don't worry about the details for now. I want to give it the big picture. Then I set up my email autoresponder to wait for five minutes and send the second email with the link to the first video of the free training I promised. This video is 26 minutes long. It consists of around three minutes talking head in 23 minutes screencast The reason I did talking here type of video is because I want people to see my face to see That I'm a real person, I'm not hiding behind my monitor and to get a sense of my personality.

As you can notice, I have two downloadable PDF files. And we elites cannot click video two or three or four. They are not clickable at this moment. Just below the video, I have a Facebook plugin with comments. This is important because it builds social proof. There is a conversation going on and building a community people like that.

I will provide you with the videos and you will have a chance to watch them but at the end of each video, I encourage my leads to ask questions and to participate in the conversation. Next, after this email, I tell Active Campaign wait for 48 hours and sent an email with video number two. The reason why I want to wait for 48 hours is because my leads need time to digest the information Presenting video number one. Again, it's a 26 minute video and you already know my style, I provide real value, no fluff here, and they give action steps at the end of the video. That's why my leads me time. Video is 23 minutes long.

Again, I do two to three minutes talking head and the rest is screencast this time I have one downloadable PDF file that's relevant to what I teach in that video. It's important to note that the comments below are exactly the same for all of the videos in the training. So the navigation menu now my leads can go back and watch video one, but they cannot go forward in watch video three and four. Then I tell Active Campaign to wait for 48 hours again. And you know why the same reason my leads need time to digest the information in take action after 48 hours may lead to receive an email with a link to video number three. It's basically the same page but Leeds can go back and watch video number one in video number two.

However, they cannot watch video number four. video number three is almost 24 minutes long. And I use the same structure two to three minutes of talking head in the rest is a screencast The comments are the same and I don't have any downloadable files here. Let's get back to the automation sequels. Here is something interesting. I set up a wait condition wait until current time contacts time zone is 12pm.

This part is important for me because I want only leads that go through the funnel at some point to start receiving my emails at particular hour of the day. In my case, this is 12pm The reason I do that is because I will open card profiles. days, that's 120 hours. And I want 12pm to be the starting point for each lead. I don't care about the day of the week, I care about a particular hour, and they chose it to be 12pm this is where the Evergreen element comes into play. Now I know that all of these lists are synchronized with the timing I want.

I know that if I tell Active Campaign wait 24 hours, I will send an email at 12pm on the next day their time subscriber stamp regardless of the time difference between countries, it will be 12pm their time that's cool, isn't it? That's why I love Active Campaign because their automation solutions are perfect for marketers like you and me. Once they do the time synchronization, I tell Active Campaign to send an email mentioning The first bonus that goes with my main offer my premium program, I don't give the bonus away and just building the value of the offer upfront. This is what a good salesperson does. We build value first and then we ask for money. Then I tell activecampaign to wait 24 hours and I sent another email that has the same purpose building value.

And mentioning the second bonus they will get if they buy women offer. Then I say wait 20 hours incentive an instructional email. I'm informing them that the premium program is live in four hours. Another wait condition, this time four hours and I sent enrollment is opened email number one. This is day one of my open cart period. During the open cart period, you will notice that I might email my subscribers more than once a day, especially in the beginning and the end of the launch.

So I sent eight emails during the five day opencart period. In this email enrollment is open, they will see a link that will lead to video number four, which is basically my sales video. It doesn't look like a sales video when they first land on the page. But after a certain point, the enroll button will appear in they will be able to buy basically to enroll. Another important point here is the timer above the video. If a developer and I set it up correctly, it should say how many days hours and minutes until the end of the launch wait for nine hours and I sent enrollment is open email to wait 15 hours and I send the third email after 24 hours a sent email number four, where I'm answering the most common questions basically I'm killing objections.

Again, don't worry, I will give you the swipe files, the email, copy everything. By the way, this email is very powerful and I encourage you to read it. After 24 more hours, I sent another email. It's important to note that the purpose of these emails is to make my leads watch video number four or the sales video, which will 24 hours in send the next email where I hit them with scarcity. I tell them, Hey, 24 hours left, we're closing doors. Wait for 12 more hours and again hitting scarcity hard.

I tell them only 12 hours left. By the way. This is where you will see the most of your sales come in it the very last hours of the launch with eight hours and send them the final email saying that's their last chance for our slaves. And they thank them for being part of this huge event. After that, I added a tag to each lead that went through the funnel and didn't buy MSG, or message five finished 2017 desperately short. Hence writing for this lead finished the five day launch 2017 the year of the project.

I need this tag because when I send email campaigns to my email list, I don't want to bother the leads that are going through this funnel right now. And I will tell Active Campaign, email only those leads that have the stack, because that means they have gone through the whole funnel. If the lead buys my main offer, I move them to another sequence that they call onboarding. But we'll talk about that in a future lecture. Finally, I end the automation. Alright, this is an overview of a marketing funnel that helps me sell my 497 program.

I told you it's more special cated then the basic funnel, but you can use it for selling high end products from 397 to 2009 97. Of course, the higher the price tag, the more social proof you will need to inject in your marketing. Your copywriting skills have to be superior, you have to really know what you're doing. Now you have the overview of the funnel, but to really get a sense of the content, you will have to watch the videos and read some of the emails. For that reason. As I've said, I've uploaded them here, so you don't have to subscribe to my list and wait 15 days.

I just want to give you an immediate access but please promise me that you will be using these emails for personal reference only get ideas tailor them to your business, that's fine, but don't share them on the internet. Alright, this video is a bit longer but it's quite valuable and if you feel a need, just watch it again. My name is Vadim Morocco state purpose For