General recap the psychology of conversion, you've completed the third section of the program the psychology of conversion. You've done a fantastic job so far. Let's recap the entire section. Conversion one on one. You heavy conversion when a visitor on your website takes an action you want to calculate your conversion rate, divide the total number of conversions by the total number of visitors and then multiply by 100. To calculate your cost per lead, divide the money you spent on ads.

Wait the number of leads. To calculate how much a lead is worth to your business, you will have to divide the revenue generated from a number of subscribers. Your focus should be on increasing your conversion rates on your squeeze page in sales page. Time Factor each funnel takes time to complete. Three brains one decision maker, we have three brains thinking brain, emotional brain in decision brain. The decision brain is the oldest brain or reptilian brain, and he is responsible for making a decision.

This brain is concerned with survival or fight or flight effect. The old brain will do more to avoid pain than to gain pleasure. The most important characteristic of the old brain is selfishness. If the old brain could speak, he would ask what's in it for me. Another important characteristic is that the old brain is sensitive to clear contrast. So contrast sensitivity, customer behavior, pain and pleasure.

We take action because one of two forces our need to avoid pain or our desire to gain pleasure you job is to make your prospects feel the pleasure of the outcome your product delivers your product will bring. Again, what your product will do for them. Describe vividly the perfect situation Be specific in use tangible terms. To make your prospect feel the pleasure, you need to be painting pleasing pictures in their mind. sentences like please imagine for a second what it would be to or police pictures of for a moment, Kevin was doing something How would things be different would help your prospect feel the pleasure. You can also make your prospect feel pain or fear, but you need to be careful not to offend them.

You can paint a dark picture of what it would be without your product or solution. missed opportunities passivity, no progress stuck in the same situations. These are some of the points you can consider. The power of anticipation. anticipation is a very powerful mental trigger that helps you increase your conversions. anticipation affects our level of potential for specific events.

Whether you can use anticipation is a marketing tool is a marketing concept and to what extent depends entirely on your business model in your product. One of the reasons why product launches are so powerful in generate that much profit is because of the anticipation effect. The urgency principle, urgent situations make us act quickly. created a strong sense of urgency is one of the best ways to increase your conversions. There are two ways to create urgency, scarcity of quantity and a time limit. Always keep your work.

Otherwise you will hurt your reputation and people will Trust you next time you launch, you can integrate deadline funnel or Countdown Monkey to your sales page. You opencart period should be from three to five days don't go for two weeks because it won't generate enough scarcity. decision fatigue. decision fatigue is a negative psychological reaction people experience when they are presented with too many options to choose from. The more options you provide, the more likely it is your visitors will choose none of these options. Top three places you need to pay attention to or squeeze page sales page in pricing options.

You should analyze each page on your website where you ask your visitors to take action. don't overwhelm your visitors. Don't make them think heart, the old brain like simplicity, the More Actions you ask your visitors to do, the more More likely, they will do none of them. You can dramatically increase the conversion rate on your squeeze page simply by asking for fewer details about your prospect that will result However, on less qualified leads. bonuses by adding a bonus or bonuses to your main offer is a great way to increase your conversions. Your bonuses must be aligned with your main offer.

Your prospects are always asking how can I make sure what I'm paying for is worth a lot more than my investment? Put the price tag of your bonuses This will help address this question. Don't use cheap PLR products if you want to build a business that will last social proof social proof is the positive influence created when someone finds out that others that are doing something if others are doing it, it must be the right thing to do right There are different forms of social proof such as video testimonials, written testimonials, customer or subscriber or visitor counters, reviews and ratings. Trust seals in media logos. video testimonials are by far the most powerful form of social proof. implemented, implement the concept of social proof on your blog, your squeeze page, and most importantly, on your sales page.

Attack the emotions of your prospect. People buy on emotion and justify with logic. A huge realization in marketing is that people are emotional creatures. There are two schools in marketing and advertising. The marketers from the first school are proponents of rational appeals, whereas the marketers from the second school are proponents of emotional appeals. To what extent to use emotions in your marketing copy depends on your target audience on your target customer.

Top 10 emotional triggers are fear, happiness, excitement, hope, pleasure, envy, guilt, belonging, curiosity in sympathy. The logical OR rational appeal focuses on the customer's need for practicality and functionality in the product. Focus on the features and the factual information related to your product. a money back guarantee is a risk removal device that helps people take action hence increases conversions. There is a risk involved in every transaction. Don't underestimate that sentence in your prospects mind.

The money back period depends on your industry and the nature of your product. The longer this period, the fewer refunds you will have. Ideally, you should reverse the risk not just remove it. fantastic job so far, you are about to start working on the next section, the psychology of your marketing funnel, where you will learn how to create effective funnels that will sell your product virtually on autopilot. Thank you for watching. please consider leaving a review because it will help me as an instructor any tool help other students decide if this program is right for them.

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