Lead magnets don't create a lead magnet before you watch this. We've talked about squeeze pages and important characteristics of those which perform best. But you should know that the most important aspect of any squeeze page is the promise the hook or the offer. Call it whatever you want. If you have a great offer in a weak squeeze page, it can still convert well, but if you have an awesome squeeze page and a poor offer, you're in trouble. For that reason.

Let's talk about lead magnets. What is a lead magnet and what's the primary purpose of a lead magnet? A lead magnet is a piece of information that you offer in exchange for an email address. You need that email address so you can follow up with these new leads. Make them like trust in buy from you. This is Maybe my simplest and broadest explanation.

To get more specific here is my favorite definition of a lead magnet. A lead magnet is a small chunk of value that solves a specific problem for a specific market that is offered in exchange for an opt in. That's Ryan deiss definition very successful digital marketer. If we can delve into his definition, with see that it is not just about giving away information, you're giving away a small chunk of value that solves a specific problem for a specific market. As you can notice, the key word here is specificity. the very purpose of your lead magnet is to generate or attract new qualified leads for your product or service.

For that reason your lead magnet in your main offer has to be aligned. For example, my lead magnet is 257 power words to pump up your marketing Copy in my main offer is a complete course on copywriting. See, this is congruent. If I am giving away a free report five tricks to lose 15 pounds of belly fat after pregnancy and my main offer is a copywriting course. It's almost guarantee that I will not make any sales because the leads I will be getting will not be qualified for my copywriting course. hope that makes sense because it is really critical point of your marketing funnel.

By the way, this is one place where beginners mess up most. What is the most important part of a lead magnet? It is the promise the hook. What do you promise your lead magnet will do for your prospects? If you can pick from one to 10 how desirable your lead magnet is. Let me give you an example.

Imagine you were running Facebook ads You wanted to optimize your ads so you can acquire more leads for a lower price. And you know, the problem was your click through rate, meaning Facebook users, just don't click the ad your ad, you know the problem is in your image or in the copy you use. If it's your lead magnet, swipe file, grab our 17 best performing headline formulas that we use to generate 26,643 leads with using Facebook ads, it's free. Would you be interested in these headline formulas for one to 10? How desirable that would be? For me it's attend.

I want to see these formulas because that means I can tailor them to my offerings in see better results. What medium do I use of delivering my lead magnet? Before I tell you the different types of lead magnets in terms of their format To say this, the medium is less important than the promise or the hook. Generally, a video is perceived as a higher value. But a simple PDF with a strong promise can outperform offensive video with a weak promise. in marketing and copywriting, the most important piece of all is your offer the offer you make, so spend time on crafting an irresistible offer.

Now, your lead magnet can be delivered in the form of a video, PDF or audio. The video can be talking head, which is hard to do if you want to look professionally. Or it can be a screencast, which is a lot easier to do and it can look fantastic. If you go with a PDF, you can offer checklists, ebooks, toolbox or resource lists. For example, a list of the tools you use to run your your business or to manage a specific process. Ces, reports, cheat sheets, swipe files, templates, Mind Maps, blueprints, and a case study.

This one is super powerful the case study. As for the audio, you can record yourself talking or reading from a script and export as an mp3 file. This is very simple to do when you use Audacity, which is a free software it's it's open source. You can also offer an email course or a small video course that solves a problem. But here is the challenge. People want things fast.

You'd be able to deliver these results if your content is easy and quick to consume. And just to be clear, let's say what is not a lead magnet. Subscribe to a newsletter. This is not a lead magnet. It does not solve a specific problem. It does not communicate value.

Even if I will be getting a bunch of emails. I cannot be sure if it is something that I want So it's 100 times more powerful to replace that with a simple PDF report with a strong offer. Next, a trial to a service tried 14 days for free, or try it for a month for free. This is not a lead magnet. This is simply offering a trial period. So if you're sending cold traffic to a free trial now and don't see the results you want, stop doing it and reconsider your funnel.

Let's recap. A lead magnet is a piece of information that you offer in exchange for an email address. Number two, the very purpose of a lead magnet is to generate or attract new qualified leads for your product or service. Three, your lead magnet must be aligned with your main offer otherwise, you're wasting time and money. Number four, the most important aspect of email lead magnet is the promise or the hook. your prospect should say yes, I want this.

I want to learn more, I want to have it. Five, the medium of your lead magnet is much less important than the promise or the hook. Number six. The most common formats are video PDF and audio. Number seven you can offer videos checklists, ebooks, toolbox resource list reports, cheat sheets, swipe files, templates, Mind Maps, blueprints, case study, mp3, mini video course or email courses. Number eight, subscribe to my newsletter or free trials are not lead magnets.

Thank you for watching and stay purposeful