Here are the tools you need to get your sales video done. First, you need presentation software, most commonly used or Microsoft PowerPoint or Google Slides. Keep in mind Google Slides is free. So if you don't have PowerPoint, don't worry about that. If you use Mac, your keynote presentation software is the tool to go with. Generally for my sales videos I use the same presentation is the one I use for the actual course content.
This is not a must. And if you don't do it, it will not reflect badly on conversions. I'm just giving you an idea if you think about designing things like that. The truth is, you don't need a fancy design for your sales video. white background black sentences would work great, I promise you. Second, you would need the screen recording software.
I use Camtasia. It's paid software but really nice to use. I create a lot videos. So for me the investment was worth it. If you need to create just one or two sales videos with it, when you don't see another reason to invest in buy the software, you can just get the 30 days free trial, which will be enough for you to record and edit. Third, one of my favorite methods of doing sales videos is by recording the voiceover first and then synchronizing with the presentation.
For that reason I need a separate software for audio recording. For that they use Audacity. It's free, open source program that's very, very good for our purposes. For high quality voice, I recommend you invest in a USB microphone. During the last few years I've been doing online courses I had the chance to work with two microphones iRig Mic HD, in Blue Yeti by the way I'm recording with Blue Yeti right now. Both provided exceptional quality.
A pop filter helps a lot. And also make sure you're in the room with no or very little echo. Here is how I deal with the echo problem. I told my furniture guy to create this box for me because it's so many people, you know, colleagues online instructors use the solution and talking highly about it. But honestly, it's a bit overrated, there isn't a big difference in recording with or without the box. Anyhow, just wanted to share my experience.
To less expensive microphone options are Blue Snowball, which is probably 50 bucks. I'm not sure about that. Samsung go mic and finally, Sony label mic which is you know, the cheapest 20 bucks. Now please note, these are the tools I use. These are not the only tools. So there are probably hundreds of screen recording software options there.
First, start with What you have available. If it is not good enough then invest in software. Let's recap. To create the sales video file you need. Number one presentation software, screen recording software, audio recording software and a USB microphone. And of course I don't count the software you use to write your script down.
You can use Google docs for that or Microsoft Word. Thank you for watching and stay purposeful