Generally, the majority of your prospects would have objections. And the more relevant objections you can think of an address, the more sales you will make. Now, different markets and people have different objections. So it's still possible for me to cover all of them. But I want to give you a few examples of the most common objections that we see across all markets. The first objection, as you can imagine, is the price.
Why is your product that expensive? If you apply pre framing and reframing as well as add some nice bonuses, you will naturally address this objection, because you will be offering more value than the price you ask for, right. When selling digital products and services, we must price our products in terms of what they would do for the client and not how long the course is. Or if Do consultancies consultancy for example, how much time you will spend on a client project? No. So two things to address the price objection at nice bonuses and mention the price tag of each one.
Compare your product or service with something that is way more expensive. And when you do that correctly, the price objection disappears. Second, your prospect doesn't trust you. This is why he won't buy from you. See, to make someone trust you showing or bragging with your own results is simply not enough. When you sell by yourself as I mentioned before, you want to build a relationship with your prospect before you ask for the sell.
This happens when you provide free high quality content show your personality and honesty. You don't you don't want to have your prospect decide if they trust you or not. While they are watching your sales video. Well, you can But you would have better results if you go with the free content first. This is for high end items $500 to, you know, $2,000, your low end offer top of the funnel, let's say it's $7. In this case, it's an impulse buy, you don't need three pieces of content before you presented know, you can present it immediately after opt in.
However, people still don't trust you. And you take care of this by showing testimonials. testimonials, social proof, very, very powerful. You might remember the video from the previous section where we talked about social proof. Third, what if it's not right for me? prospects can afford your product.
They trust you. But they're just not sure if the product is a good fit. Well, this is where your money back guarantee comes in. All right. These are the big three And as you can see the copywriting framework we work with addresses all of them. However chances are there might be more objections industry specific that you need to identify in eliminate by the end of your sales video.
And the best way to find out these objections is by asking questions. I also give you some some more tips in the project guide. Thank you for watching and stay purposeful