Hey, good job so far. Now you know how to grab attention and make the prospect watch the rest of your sales video. Right after I do the opening, I want to introduce myself. Here's the thing. If you sell a high end product, you might include a bit of a story about yourself that is related to the product yourself not boring personal details. However, if you do a short sales video, you might skim the story in just do a short introduction of yourself.

Let me give you an example. My name is running a wreck of and I have sold over 20,000 digital products online, ranging from $7 to 997. During the last several years, I've been obsessed with learning and implementing cutting edge marketing strategies that help businesses drive sales. today. I invested virtually thousands of dollars in formal and informal education in years sharpening marketing skills. I've analyzed the most successful online entrepreneurs today, their squeeze pages, sales pages, marketing funnels, customer service techniques, conversion techniques, pricing strategies, and what they found was shocking.

They all use the very same psychological triggers to influence their prospects to buy from them to become their customers. If I could summarize my findings, with only one phrase, here it is the most successful online entrepreneurs possess what they call marketing influence. See the introduction of myself in just a little bit of a story is very relevant to the course to the product I'm selling. Here's another example for my low end course it's 17 bucks. My name is Vadim Radcliffe, and I am the creator of x premium program, where I teach people how to start and grow their own teaching business. I'm an online instructor at Udemy For the past year and a half, I've generated more than $100,000 pure profit teaching part time.

I taught hundreds of online instructors how to create online courses in sell them on the best platforms for self published instructors in the world. See, the intro is different, relevant to the product I'm selling. This happens because I sell multiple courses. And not all of them are on the same topic. As you can see, these introductions don't have a story, but basically I'm sharing some personal results and after and after people hear them. They could say, I see he must know what he's talking about.

Even though these results are social proof in the form, they are not I'm repeating. They are not as powerful as a testimonial from a heavy client. A question that might pop pop up in your mind in your head is this We have to introduce myself. If I self host my courses, and I have a funnel and people have consumed my free pieces of content, basically this is a place where you will introduce yourself right in your free pieces of content. But the answer is yes, you have to introduce yourself in your sales video, when appropriate, you have to include your story as well. The reason for this is simple.

You cannot assume that people have watched all or any of your free pieces of content. They might have gotten to your sales page without building the previous you know the relationship where you which is the job of the free content to prove your expertise to help people get to know you like to trust you and ultimately buy from you on the platforms for education where you would sell low ticket items products. Well, there is a section by geography section. This is a beach After teaching the course, guess, but still use the short introduction. I already gave you some examples of short introductions, but they want to make it clearer and I want to make it easier for you when providing you with some writing structures right first. Hi, my name is blank and I help black get blank with blank even if black.

Simple, right? So this is your elevator pitch. It's got to be sharp and unique. Hi, my name is Bonnie Morocco and I help chiropractors get more clients with Facebook ads, even if competition is fierce. Second, Hi, my name is blank. And during the last blank years, I've been obsessed with black, I managed to achieve blank big results.

And I taught hundreds or thousands of people all around the world how to achieve the same or even better results. In third, it's a combination of the two elevator pitch plus years of experience plus results for myself or my clients. All right, these are some powerful structures to use when introducing yourself. Again, please, please, please don't skip this part. Even if you have a huge following and people know you do at least the elevator pitch, it's just the sentence, but it will have a huge impact because it will store the curiosity of the prospect. So they would want to listen or watch more of your message.

Now, open up your good old project guide and write your introduction. Oh, and by the way, feel free to share your writing in the course. If you need feedback. Hi, my name is blank. I help blank. Get blank with blank even if black.

Is it getting excited because you're doing the steps That will lead you to a very powerful sales script for your video. Let's keep on moving. Thank you for watching and stay purposeful