I would like to make a quick introduction of the second section of the course because I want to point your attention to the fact that the principles we're about to discuss here are applicable not only in your sales video, these are fundamental sales tactics that had been around for a very long time, I want to encourage you to use them and think outside of just the scope of your sales video, because in this way, you will truly develop a mentality of a successful marketer. More specifically, we'll be talking about the concepts like urgency, social proof, bonuses, objections, risk removal devices, and more. As you will see in your project guide, I call these the influence elements of your sales script. For the people who have seen my other courses, you guys know that these are some of my favorite topics. So I will add some freshness to them, provide you with new examples as well as new tools that they currently using.

Also, this section is critically important for you to go through before you get to the third section where we are going to be dealing with the core elements of the script for yourself video. So again, your script will consists of two types of elements, eveness elements and core elements. And if you're thinking why i divided them, Well, I would say that they did that because the core elements are the bare minimum you need to have in place to produce a good sales video. But if you want to go from good to great, you need to include the influence elements, period, and guys, I will not hide it. I'm excited about this section, because you're about to elevate your marketing skills significantly. So let's get down to it.

Thank you for watching and stay purposeful