Framing that's a very interesting topic widely used by marketers in salespeople. A few months ago, I was listening to a Tony Robbins program influence and there he was talking about pre framing, reframing and reframing. He goes deep into the subject as usual. But for the purposes of our sales video, we're going to be using pre framing in reframing. So let's start with some definitions. What is pre framing?

Pre framing is a very powerful tool that allows you to let someone know in advance what's going to happen in what they should make it mean, what is reframing? Well, reframing is again a very powerful tool that you can use to offer the prospect another way of looking at a situation. In other words, to offer them another perspective. Simply said I want to simplify our simple simpler set, pre framing refer As to what you do or say before you present the price. reframing refers to what you do or say after you present the price. In your sales video, of course, you can use pre framing and reframing to eliminate objections your prospect might have.

For example, the price is too expensive. Let me tell you a quick story. My brother is a hunter, and he likes different types of hunting knives. Once they bought him this knife it was made from Damascus steel. And then there was the knife was very expensive. During the time of purchase, I was looking at the knife.

It was beautiful. It was sharp, but I still had concerns about the price. It was too expensive in my understanding. And what did the seller say to alleviate my concern, my objection, he said something like this. The price might look a bit high for some people, but you should keep in mind that every night here Made from Damascus steel has been handcrafted by professionals with over 30 years of experience. So the quality of the knife is nothing less than perfect.

That means the knife will remain sharp for months in years to come. And when they heard that the objection they had about the price somehow disappeared, because they knew this knife doesn't come from an assembly line from China. No, it was handcrafted by a professional knife master with over 30 years of experience, that's a whole different angle. That was a good example of reframing because I already knew what the price was. So the perception my perception had to be changed. I can give you a ton of examples about framing in general.

You can use that in your email marketing, Facebook advertising, sales, video, sales pages, etc. But I want to point your attention to two of the most commonly seen objections prospects have so you can use framing to address them hear their time in money. Most of the time, it boils down to these two words time in money. So you should use framing to tell your prospects that the solution you offer is cheaper and faster. But I want to clarify so you're not left with the wrong impression. When I say cheaper, I don't mean you sell cheap products.

Now, you may sell a $1,000 online program. In frame it is being cheap or reasonably priced solution, because the information that contains is taught in some universities and students have to pay $40,000 in 30 to three or four years. On the contrary, your only problem is six weeks long and 90% of the students start getting real lab results even before the program finishes. See how we are addressing the time and money concern here. Let's take it let's take a look at another scenario. Your Online Program is one thousand dollars, but it teaches your students highly paid skill, let's say Facebook ads.

You know, web traffic is the lifeblood of any online business and Facebook ads are a great way to bring customers through the door. So your students may buy your course and learn how to do the ads themselves. Or they can hire an advertising agency that charges $3,000 per month, and 50% of the ad spent. You can go a little further and say, so for 10 months of agency work, you would need to pay $30,000 and 50% monthly fee from the ad spent, let's say that's around $10,000. That's a total of $40,000. Wouldn't it be nice if you saved that $40,000 and managed yet yourself?

So you have complete control of what's going on? Now, tell me that $1,000 sounds expensive when we put it this way. Heck, no. In fact, it's cheap. Let me give you one more real life example. Now if you go to my regular website right now, okay, you can buy marketing psychology masterclass for 2009 97.

Okay, but because you've already invested this time with me, and as I've said, You've proven that you want to get results. I'm making a special offer just for this webinar to put this to put this into perspective for you. If you hire professionals to do the things for you, you will end up spending, maybe five figures, okay, a copywriter will charge you $10,000 per copy for your marketing funnel, depending on how complex it is. In the number of pages. Of course, it might be more, okay, a web designer to draw the funnel and the front end developer to cook the Photoshop PSD file. Well, again, depending on complexity that might be around 5000 to $10,000 and you would end up paying what $20,000 but listen because you learning How to do this yourself and I'm giving you all the tools and resources to make it happen fast.

You only pay 997 It sounds like a good deal to me. Wouldn't you agree? See how it's done? Awesome. Let's quickly recap. Pre framing refers to what you do or say before you present the price.

Reframing refers to what you do or say, after you present the price. your prospects might have different objections, but the ones most commonly seen are related to time in money. Thank you for watching and stay purposeful