Do remember how I said that no amount of sales tactics can compensate for a weak offer? Well, you might be asking yourself, how to sweeten your offer, right? I've dedicated a whole course on that. But honestly, I don't want to upsell, so I'm not going to even mentioned the name here, or something. But I just want to point out that it's an important topic that deserves special attention. It's for right now, you should know that bonuses are one of the best ways to sweeten your offer.
Why? Well, first of all, by adding a bonus or bonuses to your offer, you increase the overall value. Let me put it this way. Let's say that you sell an online course for $1,000. two scenarios here. It's one thing to say, Hey, this is my course it costs $1,000 you pay $1,000 in urine, right?
And quite another. Hey, this course Costs $1,000. But if you enroll today, you will also get these five blueprints worth $500 you will get one year free access to my premium software, which is worth $2,000. And you will also get a one hour call with me, which is worth $2,000. Again in finally you will join our Facebook closed community which is so valuable, it's hard to put the price tag on it. Some students say that being part of this community is worth more than the course itself.
See, if you are my competitor in you go with the first approach and I go with the second approach. I win because the value I offer is higher than yours. Again, there are many variables when we talk marketing, so let's just see all things being equal. In Scenario number one, the prospect pays what the course is worth. But the problem is their old brain is screaming and not getting more valid in the price they pay. That's the problem.
For me, I'm selfish. I want to, I want to I want a good deal, right? In Scenario number two, the old brain of the prospect is happy because he's selfish nature is satisfied and getting more value than the price I pay, I pay $1,000 but then getting 5500 worth of things, guys, I know this may sound a bit funny. But in any case, do not underestimate the effectiveness year because the number one characteristic of the old brain or the reptilian brain is selfishness. And why would you care about the old brain? Because scientists have found out that the old brain is the decision maker.
That's why we need to influence him. Let me show you an example. All you're getting here is marketing psychology masterclass marketing psychology checklist mark our copywriting masterclass done for you sales funnels in ebook unlimited leads and that's a total value of To $8,485 Okay, obviously, I'm not going to charge you $8,485. But I want to ask you this. Did you see how it is them? Cool.
Another thing, always put a price tag of each bonus you give away for free. This is how you communicate to the old brain of your prospect. People are not good at understanding value. Now, your action item for this video is to take a look at your offer and ask yourself is it good enough? Do your prospect get more valid in the price they pay? What do your competitors offer.
Also in your project guide, I've included a bonus section or elements. So you will have to do some thinking there. You must come up with highly desirable bonuses if you want to create an irresistible offer period. In addition, remember this If you sell training right only courses don't include more training as a boss. No, give them shortcuts, give them checklists, give them blueprints, give them guides done for you tools, etc. And one final note, don't go with PLR products.
These are products you haven't created, but you bought the rights to sell. Don't go with low quality bonuses because this might damage your reputation. Alright, let's recap. Number one, bonuses are a great way to increase the value of your offer of your package. By increasing the value of your offer you communicate to the decision making part of your prospects brain in number three, don't go overboard with too many bonuses or low quality bonuses. Always put a price tag on your bonuses.
Always. Thank you for watching and stay purposeful