Hey there, I would like to say a few words on how to get the most out of this course. As I've mentioned, this is a project based course that means you are going to have to take some action. To make things easier for you, I've created the project guide that will help you along the way, you should be able to download it from the resource section. Now let's take a look at the guide. My goal for you is to help you create highly effective sales videos for your online business. The only way to achieve that goal is by following a proven copywriting framework, a structure for yourself script, right.

So here is what my plan to achieve that goal includes. First, I'm going to help you write a sales script that brings sales second, I'm going to help you with recording your script creating the presentation producing the final the final sales video I've divided the elements of a great sales for you into two types type one influence element type core elements. In your project guide you will see core elements are marked with blue and influence elements with red. I've provided you with the framework to follow when doing your project. It has 13 elements in total gravitation intro of yourself social proof arousing trust create these are at bonuses, reveal the price call to action, your guarantee, eliminate objections target audience urgency, and again call to action. By the end of the course, you will be totally capable of writing each of these elements.

Besides the explanations and how and why to do it. I provide you with a lot of examples for videos that have produced excellent results. I've included these examples in your project guide as well so it's easier for you to follow the steps. I recommend you watch the second module of the problem that influenced elements first, was then you go to the third module. The core elements and this is the place where you start writing, whatever you open up your project guide and write your script element by element. But again, the beginning of the copywriting framework starts from the third module.

This is gravitation part. That's the beginning. Before you start writing your script, I want you to go through the influence elements first, because you can consider this section or This module is a crash course on marketing and sales. These are top principles that the most successful marketers in the world follow no exception. So you and I, we have to follow them as well. This is the logic behind the course structure to home your marketing and sales skills first, and then you get down to writing a sales script.

Of course, always feel free to refer to a particular video when you start working with your project guide. Once you're ready with yourself script, you can move on to the part two of the project This is the place where you do, rehearse, record in produce. You follow the steps there. Each of these steps has a corresponding training video. So you always know what to do next in these videos, or how should we put this a demonstration type, you're going to like them because I show you the How to aspect is if I'm creating a real sales video. Moreover, I'm here for you as well.

If you need any help, just post your question in the discussion board in the discussion section, q&a, whatever it's called, and I'll get back to you guaranteed so your action item for this video is to download the project guide. Thank you for watching and stay purposeful