Discounts are one of those elements that will help sweeten your offer. But you need to do them right. So, here is what we have to remember. We should never offer discounts without a reason. Never, not when you run Facebook ads not when you sell on online courses or services when your website in your email marketing whatever discounts satisfy the selfish nature of the old brain. So as a result, the decision making process becomes easier for the prospects.

What is it there to think about? It's a bargain, right? This is what the old brain is saying. But as I often say, you should be careful with discounts because this pricing strategy, so to speak might set future expectations for your prospect in devalue your products. This will truly depend on the kind of business you run but for the purposes of our goal here to create sales videos for digital products and services, we should not worry about that so much. The reason for that is because we digital products, we are extremely flexible.

The cost of reproduction is zero in most of the cases, and we can play with the perceived value. When we construct when we built the package. That's the main or link or so problem coaching done for you service or whatever, plus the bonuses. The whole thing is a package. Let me give you an example to clarify. I will read the part from the sales script I did for my webinar.

So you've already seen the total value you're getting here. It's $8,485. But because you're special you stayed up until now and I believe marketing psychology can help you grow your business as well. The price of marketing psychology masterclass is just one time payment of 997. So what you have to do right now is go to Vladimir have come here I give the URL and make your investment to receive everything that we've talked about or put the Get Started button. Now listen, if you go to my regular website right now, you could buy marketing psychology masterclass for 2009 97.

But because you've already invested this time with me, and as I've already said, You've proven that you want to get good, you want to get results. I'm making a special offer just for this webinar. Okay, so this was this was the script. So discounting is a very powerful way to sweeten your offer. And as you remember, the offer is the heart of your sales video. Your offer is the heart of yourself.

You have wanted to say that again because it feels good. Now, as I said discounting is easier for digital products. I cannot give you a precise formula with you know what percentage to reduce your price. I think it would be be accurate. So I will go backwards. And I believe that's the smarter approach.

Let's say you want to sell a program for 997, then in this case, you need to provide six to 10 times more value than the price you're asking for. So in other words, the whole value package should be from $6,000 to $10,000. somewhere in that range. If you sell, you know, a program for $500 for 97, let's say then shoot for a value package of $2,500 $3,000 or $5,000. Guys, this is the secret. This is the secret This is how you sell high ticket items ranging from $500 anywhere up to $2,000.

Anything beyond that, you know 5000 15,020 $5,000 masterminds? Well, you need to change the sales. environment enclose the prospect in the form, no sales video can do that job regardless of how perfect it is. Right? But I want to say that I've never sold a $5,000 or $25,000 package. So full transparency here.

Does it make sense? Nice? Well, I want to give you a hint for your project gate. You can use discounts in the framing, as we've talked about in the previous video, in the section called reveal the price that's the name of the element reveal the price, I'm certain you will do a pretty good job there. And even if you face some difficulties, I want to remind you that I'm here for you. Feel free to ask me any questions and I will gladly share my opinion with you.

I really want you to succeed because we knew do I do. Alright, great. So let's do a recap. Number one, always have a reason for your discount. Even a weak reason is better than no reason. Number two, don't think about what percentage you should reduce your price.

Ask yourself how much you want to make per purchase per sale in work from there provide six to 10 times more value than what you're asking for the price you're asking for. Thanks for watching and stay purposeful