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Think Like a CEO: How to Manage and Grow a Disruptive Innovation Next to the Core Business

Introduction
Introduction to Managing Disruptive Innovations
Preview
Section 2: The Three Key Difficulties
Difficulty 1 - Evolution of Innovations
Difficulty 2 - Appearing to be an Extension of the Core Markets
Preview
Difficulty 3: - Conflicts with the Core Business
Section 3: Six Insight on How to grow Disruptive Innovations next to core
The Importance of Selling
Selling at Nespresso and 3M
Change or Die
A Separate Unit or Not?
What to keep Separated or in Common
Manage Conflicts Don't Ignore Them
Kodak, British Airways and What to Do!

Section 2: The Three Key Difficulties

Think Like a CEO: How to Manage and Grow a Disruptive Innovation Next to the Core Business
By: Hans Weemaes
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You will understand the key characteristics of disruptive innovations and why it is so hard for established companies to grow them
We'll cover the following topics in this section:
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