So how can you discover the values of someone? So you will be able to present your product and service to the other person based on what's important to them? Because you know, their values? In other words, you know, what is important to them? And why they are in front of you, like, Why are they here, you want to know the reasons and what they are looking for. So then you can use that again, later in the interaction when you are showing your product and service and linking that with their needs.

So when you discover the value, and then you link them to your products, your customer will create an emotional connection to your product and service. And it's something that you want, of course, so people don't just look for a product or service. They look for what it will do for them. So it's important to find out what's important to them and why they want it. So how can you find what their values Are. So you can ask two simple questions.

What is important to you about this product or service, and then you make them at least three to five values. And then you ask your customer to order them. For example, you want to sell a gym membership to a man. And the Klan says, it's important to me because one, I want to get attention from woman to, I want to run a marathon. And three, I want to feel healthy. So you can then use this precious information and link what he wants to your membership.

Most people never get this kind of information, because they don't ask. They only try to force the benefits and the features of the products onto the customer. So the other question that you can also ask is, why do you want this product or service and then you write down what you said.