Action verbs and language patterns. Our brain cannot process the difference between the positive and the negative in a sentence. If I say, don't look behind you, you tend to look behind you because your mind process look behind you. If I say, Don't look at your hands, I'm pretty sure that you look at them. Um, alright. First, be careful with what you see using the negative in a sentence, because the negative won't be processed.

Imagine that your brain erases the board words, instead of using, I do not want you to feel uncertain. You should use I want you to feel certain because if you read the first sentence without the board word, it has a totally new meaning. It's, I do want you to feel uncertain if I erase the bold word, which is not. It's I do want you to feel uncertain because our brain cannot process the negative instead defusing, I do not want you to lose money you should use I want you to make money. Because the I do not want you to lose money, the brain will process is it as I do want you to lose money. Okay?

So you should use, I want you to make money. So be careful how you the negative in a sentence, because you know it won't be processed by the conscious mind. So you can use the negative in a sentence to embed action verbs that will only be processed by the subconscious. Amazing, isn't it? So let me explain and show you how to do it. So action verbs are by that sign here, do this and so on.

If you tell someone decide to buy now, the conscious will block it. But if you embed this action verb in the negative, the conscious will block the action verb and the subconscious will process it. Let me explain. Let me show you an example. Instead of saying, decide to buy now say don't think decide to buy now, before you have seen this amazing feature, we have used the negative the subconscious will process decide to buy now, because it cannot present the negative in a sentence. And you can then embed all the action words in the negative and you will directly influence your customers mind to take the action that you want.

So, instead of just saying to that, or to that, you can say, don't do that before you have seen that. Or you can use any other negative sentence. And basically you just take the verb is like a sandwich and he puts the action verb inside the sandwich and then you have the negative constructions that are negative in the sentence that will just that was that hide. It will hide the action verb that is inside. So it's really powerful. So you can use the negative to just talk directly to the subconscious You can basically tell your customers what you want them to do.

And the subconscious will notice that but the conscious won't block it. So it's really, really powerful.