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How to Sell Your Brand to Fashion Retailers
Learn how to convince buyers to place your products in their shops.
Business
Marketing
Branding
By:
Marina Vaskina
How to Sell Your Brand to Fashion Retailers
Learn how to convince buyers to place your products in their shops.
Business
Marketing
Branding
By:
Marina Vaskina
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About the Class
What will you learn in this course?
The right time to approach buyers
Typical mistakes fashion designers make when they pitch their brands to buyers and how to avoid them
What the buyers are looking for in new brands
What set of professional materials you need to have and how to develop them
What your selling presentation should focus on and why
How to start a conversation with a buyer to make them interested in your collection
How to make them open your emails and respond to them
How will this course help you?
You’ll get clear about what you are currently missing when pitching buyers
You’ll feel prepared and confident the next time you present to a buyer
You will have a plan of actions to gain new wholesale accounts on your list
Who should take this course?
New fashion designers, trying to get fashion retailers to sell their collections
Students who study fashion marketing and would like to develop their career as sales reps
Author
Marina Vaskina
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Hello! My name is Marina Vaskina. I am a Fashion Marketing Strategist and my goal is to help young and emerging fashion designers build their brand and spark their success through an effective marketing strategy.
School
Marina Vaskina's School
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Requirements
There are no additional requirements.
Class Contents
Module 1. Fashion calendar and why you need to know it.
Master Calendar. Video.
Preview
Master Calendar Template
Module 2. Sales materials you need to be prepared for pitching buyers.
What is a lookbook? Video.
How to create a lookbook that sells and not to loose a fortune? Video.
All you need to know about linesheets. Video.
Brand Presentation Development. Video.
How to set up your wholesale prices correctly. Video.
Linesheets Template.
Call Sheet Template.
Purchase Order Template.
Module 3. How to find the right retailers for your line.
Define your pitching strategy. VIdeo.
Wholesale Platforms that you didn't know about. Video.
Contact List template
Module 4. Trade show. Pros and Cons that you need to be aware of.
What you need to know about trade shows. Video.
Trade Show Invitation. Template.
Fashion Trade Shows. List.
Module 5. How to set up a meeting with a buyer.
How to make cold calls. Video.
How to write your first pitching email. Video.
First Email. Script.
Cold Call. Script.
How to negotiate with buyers. Video.
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What's Included
Language: English
Level: Intermediate
Skills: Communication, Content Production, Sales, Business, Marketing
Age groups: 18+ years
Duration: 1 hour 59 minutes
12 Videos
9 Documents
0
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