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How to Sell Your Brand to Fashion Retailers

Module 1. Fashion calendar and why you need to know it.
Master Calendar. Video.
Preview
Master Calendar Template
Module 2. Sales materials you need to be prepared for pitching buyers.
What is a lookbook? Video.
How to create a lookbook that sells and not to loose a fortune? Video.
All you need to know about linesheets. Video.
Brand Presentation Development. Video.
How to set up your wholesale prices correctly. Video.
Linesheets Template.
Call Sheet Template.
Purchase Order Template.
Module 3. How to find the right retailers for your line.
Define your pitching strategy. VIdeo.
Wholesale Platforms that you didn't know about. Video.
Contact List template
Module 4. Trade show. Pros and Cons that you need to be aware of.
What you need to know about trade shows. Video.
Trade Show Invitation. Template.
Fashion Trade Shows. List.
Module 5. How to set up a meeting with a buyer.
How to make cold calls. Video.
How to write your first pitching email. Video.
First Email. Script.
Cold Call. Script.
How to negotiate with buyers. Video.

Module 1. Fashion calendar and why you need to know it.

How to Sell Your Brand to Fashion Retailers
By: Marina Vaskina
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In Module 1 you will learn how the knowledge of the fashion calendar influences the entire process of a fashion business and why it is critical creating a master calendar while working on your collections.
We'll cover the following topics in this section:
 
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