Hello, this is Rob here from Rob coven.com. Now, what are the different forms that content marketing techniques. I'm going to start with the most obvious, which is blogging, it all comes back to the humble website. The website is all important to content marketing. Content Marketing can be anything. And it can be anywhere.
It doesn't have to be on your website. But it will all come back to your website. At the end of the day because your website is yours. Nobody can take it away from you. Nobody will change the rules on your website who posts there and what you can post there. And it's where you collect customers email addresses and details and where you make sales and contacts with consumers.
So it is the most important part of content market Getting it is the central hub of content marketing, but it's not the be all and end all of content marketing. So what are the other forms that content marketing can take? Well, there's a podcast. So a lot of people saying to me, oh, I'm going to start a podcast because then I don't have to write blog posts, but they're wrong. Look at all the great podcasts there are out there. Smart Passive income by Pat Flynn, Entrepreneur on Fire by john Lee Dumas.
Both of these podcasts have great websites behind them. So people listen to the podcast. Yes, it's great content marketing. However, the purpose of a podcast is to get people back to our website, where they can collect email addresses, and ultimately, where they can make sales. So a podcast isn't enough on its own video is another important part of content. Marketing.
And it can take many forms, can be webinars can be YouTube can be creating courses on Udemy. However, it all goes back to the website. At the end of the day. When you have a webinar, you are collecting email addresses, so that you can then email the customers on those email lists and get them back to your site to make a purchase, or remind them of the great content on your website. YouTube is the same, you put links underneath and on top of your YouTube videos to get people back to your website where you can collect their email addresses. So there's a theme developing here, which I think you've noticed, and that is that all forms of content marketing point people back to a central hub where they can leave information or make purchases or indeed just consume more content.
However, there is also As a central hub, and that usually is the website, but there's more, it can be more words. So you can write books, you can create Kindle books and sell them on Amazon. Or you can create books and sell them on Barnes and Noble or anywhere else you can actually sell them on your own site. But the point of these books again, is to point people back to that website, that hub where you can collect their email addresses, so content can take any form. However, at the end of the day, it will all point back to the blog, even the podcast just to make a podcast episode you need to create a blog post in order to do it. If you have a video on YouTube, you're more than likely going to include that video embed that video in a blog post as well.
However, that is not enough. The blog post itself needs to include over 1000 words it needs to To be very long, even if you are embedding a video there, or embedding a podcast, or a slide deck from SlideShare, or whatever, you need more substance and quality, long form content on your blog as well, if you are to take content marketing seriously, and I'll come on to that in future videos. My name is Rob from Rob coven.com. I'll see you in the next video.