Hello, this is Rob Kirby. And we're going to wrap up the course now and tie it in with real relationships. And what I mean by real relationships is nurturing business, when when two way relationships with other people in your niche influencers and those that are in the same stage of the business as you are, that's how you get your content shared. And that's how you get links to your content. So how do you get these relationships? How do you nurture them?

Who are they with? Well, you should really know who you want to make your relationships with in business, because these will be the people who are creating the content that you already admire, and that you're following would really love. And once you've identified these people, and it won't be so many of them, you can't Build relationships with 20 people in one week. But when you have, you should comment on their blogs and make sure they're intelligent comments, you can try and guest post for them. guest posting is a great thing to do. Anyway, you should try to do a lot of guest posting because it does supply a link back to your website.

And on social media, you should share that content. You should always tag them when you are sharing them so they know that you've shared their content. And if you have a podcast, you should ask them for interviews. podcasts are a great way of forging relationships. And of course, just contact them just send them an email to say, I love what you're doing. I think it's great, and asking them a question that's relevant to your business.

This is the way you nurture those relationships. And once you've done that, then these people are saying are much more likely to share your content and link to your content. And it's not just the online relationship with your business partners, your business relationships. It's also of course the online relationship with your following your readers, your customers. Now with them, you should talk to them and develop a relationship with them as much as you should with any big influencer so never let any question or comment go on answered on WordPress comments are on by default. And I would advise you to keep comments on on your blog so people can write at the end of your blog posts and say things about them and then you should carry on a conversation with that commenter.

And that's the same on any platform whether on YouTube or Facebook. If anyone makes a comment about some of your content, you You should always get back to them. This is all part of building an audience building a relationship with your following who will become your customers. And with that, you can install some sort of subscribe to comments plugin in WordPress. And this will mean people get email alerts every time one of their comments is answered. And that makes a conversation more likely.

But that's all online. There's so much you can do offline. And when you meet people offline, you see them face to face, the relationship is always that much more strong. So I would advise you to take any opportunity you can to go to a meeting or a meetup with people in your business niche if you possibly can. Now I find meetup.com particularly useful for this and I would go to Any meetup as long as it was kind of entrepreneurial, or business based, and I have found extremely good value with this. And I've found that the people you meet through meetups, and the people you meet face to face are more likely to share and link to your content.

Furthermore, you should go to conferences. conferences can be quite expensive. You have to pay to go to the conference, you might have to stay in a hotel, and you may have to travel to go to that conference. I have traveled all the way from London to Berlin, just to go to a conference, but it was worth every penny because the relationships you build at these conferences will pay off in spades. They will pay off for you and they will pay off for the people you are making the relationships with as well because it's a two way thing. You share their content.

They share your content. The best way to meet them is at conferences and meetups, even better. If you can get a speaking gig at a conference, then you are much more likely to meet more people because everyone's seen you talk, they know your name, and they know what business you do. And it's 10 times better if you actually speak at a conference rather than than just attended. So there we were with relationships. Remember to create and nurture as many business Win Win relationships as you can, as that will help you get your content shared, and linked to.

However content is a very umbrella term. And in this course, I have concentrated on the website or the blog, and there's been a good reason for this. The website is the hub of all your content. It's where all the content on the various channels should point back to because At the end of the day, the website is yours, and you have full control over it. However, there's a lot more besides that we need to tie it in with. Now first of all, there's email.

I've mentioned several times that you should always collect email addresses on your website that is absolutely essential. It's an absolute given, because that is the best way to turn your visitors, your content consumers into customers, always try to increase conversions. And there's another side to email as well. It's not just about collecting email addresses of your followers. It's also about emailing those business relationships as well. So always write blog posts about other people link to other people in the blog post linked to other businesses linked to other tools and apps that are relevant to your audience.

And whenever you do that, whenever you mentioned Anything, then always email the person who built it. Always email the company you're mentioning, always email someone if you've linked to their article in your website, very important, and that will start the relationship rolling as well. Also, social media, of course, is a huge site to content marketing. And we haven't had time to go through all the different channels, and the different behaviors, and all the my new shy of social media marketing, however it is under that umbrella of content marketing. So remember to keep your social channels updated consistently. Share your content, as well as other people's content that's relevant to your audience and try to create the content on the various social media channels that is relevant to that channel.

As well. So Facebook is more fun. LinkedIn is more serious. And Twitter is Twitter, the short character. But it's not all about the website collecting email addresses, and posting on social media. There are other great platforms for your content.

I have seen great success on Amazon's Kindle platform, as well as on Udemy. Kindle is a really a natural extension of blogging, because you're getting used to writing and the writing gets better and longer. And therefore you can easily write a Kindle book of 12 plus thousand words and you get great exposure to your brand there. You can collect email addresses there, and you can turn the Kindle readers into customers. Another thing you can do is create courses on Udemy and video on YouTube. This is another great way to create content, disseminate out your information, and grow your audience that way.

So I hope this has helped. I hope that this course has explained some of the basics of content marketing, giving you great ideas of how you can create epic content that people are going to want to share and engage with so you can grow your audience your brand and build your business and turn those visitors into customers with the help of relationships. minds name is Rob coven. I'll see you in the next video.