Hello, this is Rob here from rogue coven.com. Now more advice on creating content. And this time, I'm going to tell you how being specific will get you successful content content that people will engage and share. Very important point, over half of Google queries are more than three words. So the high competition search terms on Google are things like weight loss, make money, that sort of thing. But when you think most of them are more than three words, so most of people going to Google and typing out quite specific queries, and added to this 15% of searches every day, have never been seen before.
By Google's search engines. This is a 500 million searches m De have never even been seen before by Google's search engines. So if you think that there is no traffic coming from Google to your site, because your your site isn't big enough, and Google doesn't pay attention to your site, then that is rubbish. Because there's all these new searches out there to play for. And you can compete with the biggest sites in the world. If you get the titles of your blog posts, right.
So what I mean by this is on the left of this graph here, we have highly competitive, single word key phrases like make money and lose weight. And down here is what I'm talking about. The more descriptive phrases these are the keywords that are more and more rare. So this area here is known as the long tail. And there are more searches in the longtail then there are in the highly competitive keywords of one and two words more than this, the more descriptive phrases in Google tend to convert better, so you're more likely to find visitors and customers that will buy from you from these more descriptive phrases from the longtail from these unheard of key phrases that you can create. This is why you need to be specific in your content and in the titles of your content, because it's usually for the title that Google will send the traffic.
So let's have a look at a few examples here increase Facebook likes now that would be a very highly competitive phrase. But I've tied it in with image quotes, which again is another highly competitive keyword phrase but the two together are quiet rare. So I'm one of the only few people who has written an article about image quotes, increasing Facebook page likes. So it's quite a long title. But it's the juxtaposition of two different ideas that have made that quite specific and quite successful on the search engines. And believe me, Google doesn't see me as a Facebook guru.
I'm just an ordinary blogger who is writing about many different things and Facebook, by rice about very, very seldomly. And yet, I've been getting Google traffic for this particular article. Here's another key phrase that I do rank for, because I've written many articles on web design business, but this one is how to start a web design business from home. So there are quite a few keywords in there, how to start a web design business from home, you can imagine somebody actually typing that whole complete phrase into Google last example, how to create HTML email newsletters that look the same, even in Outlook. So the important word here is outlook right at the end, create HTML email newsletters. Well, it's quite specific, but there's probably quite a few articles out there about how to create HTML email newsletters.
However, I've added outlook, Outlook Express in there. And there happens to be many specific problems that you get with HTML email newsletters in Outlook Express that you don't get in other email clients. So this article was particularly successful. In fact, it gets so much traffic I even put adverts on the article. So if you scroll down here, you see a lot of adverts, but that's not what I want to show you. Again, I want to show you that I've got code in here.
I've got lots of subheadings. This is very important. Pictures, images, subheadings more examples of code, more images, more sub headings, and it's a long article and look at the others images, subheads bullets, subheads lots of links, images, subheads, bullets, bold, italics, subhead, bullets and lots of images, you get the idea. It's a long article, haven't got down to the bottom of it yet. And again, images, subheads bullets, more images, lots of images, lots of images, subheads bullets. And even down at the bottom here, we have videos from YouTube.
It still hasn't finished. There's still more there's the end of it. So you get the idea. If you can drill down into the knowledge that you have in your niche and try and make it specifically as possible, so it would really help someone who has a specific issue with a very clearly defined area within your niche. Now that is the great areas of content that you need to be concentrating on. I hope you enjoyed that.
And it made sense because it's very important. My name is Rob coven from Rob coven.com. I'll see in the next video.