Okay, more ideas about what sort of content you should be creating. Now, you should be honest when you are creating the content. Now, what do I mean by this? Of course, we've already talked about writing about what you know, don't reiterate what other experts say. But there's much more to being honest as well. And here are some things that I've found, when I've been honest, that really resonates with the audience, really engage, get people to share.
And that's what content marketing is all about. Remember, let me show you a few examples. So I mentioned about failure. So here is an article I wrote it had 81 tweets, and that's quite good for me. And it's about how I failed with a podcast that I created. So this is something that I'm not good at, but I'm being honest about what I'm not good at and explaining why I made the mistakes.
And the people who reading this will get value from it because they can see where I went wrong. And therefore, they are better informed about podcasting. But even more honest, if you go to my site at Rob carbon comm slash income dash reports, you will find all my passive income profits from the last three years or so. And if you look at any one of them, here, I'm detailing how much I earn, where it's coming from. And you can look at these figures from the past as well. And I also detail where I'm spending the money from my business.
Another good example of this is with WP curve who published monthly growth reports. And here you can see their run rates every month and they had an 11% growth in their monthly run rate. WP curve provides a product ties service for WordPress fixes. So they have their own metrics whereby they quantify their performance. So here they're showing a happiness score, and how happy their customers are with their service. And they're showing how this changes each and every month.
And here are the customers, they they've helped how many jobs they've done on a day to day basis in the month of August. And there's the response time, and they're being very honest about their traffic. This is their traffic, how much traffic they get a month from Google Analytics, how much from Google organic, and here, here is where most of their traffic comes. Most of it comes from Google, over half of it comes from Google. And then after that, it's direct after that. It's their email and it's StumbleUpon and a few social sites.
Very interesting, very useful. It's very different. quality content, but it's extremely honest. And here are the pages that see the most traffic in the whole of their sites and the homepages first, and then you can see what blog posts do the best the blog posts that are the most viewed on their site this month. So great, great honesty and transparency like income reports and articles about what you've done wrong, as well as what you've done right? is very useful and is great content that people will engage with.
So be yourself and be honest. My name is Rob cabin from Rob cabin calm. I'll see you in the next video.