Hello, this is Rob coven here. Now I don't want to go mad on social media in this video. Social media can be a huge great time suck and people can focus on the wrong goals and just want to increase their follower rate without getting any ROI or proper engagement. However, I am going to show you how to create a Facebook page and a Twitter account. Because I think there are the two important ones to deal with. I think you should also do Google Plus and LinkedIn.
But it's fairly obvious what you do there. With Google Plus, you can post on your personal account. Although you should make a Google Plus page with Facebook, you should always create a page for your business, although obviously you can share stuff through your personal account on Facebook as well. And when you're creating pages on Google Plus and Facebook, you do that through your personal account, but let's start with Twitter. Okay, so we want to sign up for Twitter. So I have logged out And I'm going to give my name a calgon.
My name is the Twitter handle there and an email address and password and sign up. And actually, I could have given a name earlier, but this is the username. So this is the important Twitter account that you will be known as at viable shot on Twitter. So this is the important username. Let's go. I wouldn't bother with that.
Because hopefully, you know, influencers that you want to follow, it's always better to upload a photo of your face rather than a logo. So there it is, you set up Twitter, and now you're free to follow people and send tweets and everything else like that. Now let's move on to Facebook. So you log in with your personal Facebook and then you want to go to pages on the left hand side and create page and you can choose this obviously be relevant to your business but I think most of you would want brand or product. If you're a larger company, I choose that. Obviously, if you have a local brick and mortar business, I choose that one.
But I'm going to go for brand or product. And you can choose a category and this will depend of course on your niche, but I'm going to go for website and let's try five will shop. Okay, now you should spend a lot of time creating a great profile for your page, but I'm going to skip this now because I'm sure you can get information on this elsewhere. One thing I'm going to do is try to see if I can get viable shot at the end here. Again, profile picture probably should be a face could be a face with a logo, but I would prefer a face rather than a logo here. Okay, now you've got the page you should of course spend time creating a Facebook large timeline, photo and profile pages.
As I said before, now the descriptions and your website there and start posting content, you should just then try and get people to like your page. And you can put a lightbox, on your sidebar of your website and engage with other people on Facebook in order to increase your likes. But I just thought I'd show you about the two most important social channels you might find Twitter unimportant or Facebook unimportant, but I found both of them quite useful to me in my business, also LinkedIn and Google Plus, but you could just go on and on here through Instagram and all sorts of other places. However, you can only do so much on social and it's much better to concentrate on just one channel at first or maybe not even a channel. But do the basics. Put out your quality content and other quality content on the social channels on Facebook on Twitter, on Google Plus and LinkedIn, make sure you only share quality, whether it's yours or other people's, and that will be a great start.
After that, you might see you're getting traction on one channel rather than the others. And then you can concentrate on one channel, but don't whatever you do spend a long time on all social media channels, because that will be a terrible waste of time. And it will hinder your focus and your ability to get started in your business or improve your business. So I hope you enjoyed that. My name is Rob from Rob coven calm. I'll see you in the next video.