Hello, it's Rob here from Rob cabin calm. Now in content marketing, you need to be yourself. Now what do I mean by that? I mean, it's very important that you don't write a general article about your niche like 10 rules of doing marketing properly, and just rehash what other gurus say about marketing. So if you're talking about marketing, you'll just rehash what Seth Godin says. You'll rehash what Tim Ferriss says it's a waste of time, and people will never see value in what you do.

So forget about what the Guru's say. Just say what you want to say. It's very important, what you know to be true about your niche, teach about what you do, and do it now. This is another problem we have with gurus they present all these wonderful ideas Like email marketing funnels and pop ups. And whatever the latest technology is, however, the most effective thing you can do is to start creating content. And you can do that now you can do it straight away, create content about what you know about.

So it's very simple, then if you put in all these elements that you think you've got to say, you think you've got to sound clever. Don't worry about it. Keep it simple and say what you want to say. And people don't do this. Why don't they do this? What are they worried about?

What is the worst thing that could happen? They're worried about people disagreeing with them. Maybe you disagree with the prevailing wisdom in your niche online at the moment? Well, if you do, let me tell you, that is the best thing in the world. If you get someone disagreeing with you, then that is the best thing in the world as well because that is just publicity. they'll write Comments, they might even link to you to say that they disagree with you.

So don't hold back and be yourself present arguments content value, the way you see it, not the way anyone else sees it. Write about what you know, and write about what you're good at. Don't write about the things that you don't know about, because then your advice will not be used. And remember to be honest about what you enjoy as well. Make sure you can create content about what you enjoy. And you can tie it in with your work.

Part of being you is writing about what you know. Now, this is something that you can be so sure about, because it's your work, and nobody does your work better than you do. Nobody knows your work better than you do. And here's a great example of this. Here is an article I have written on creating an interactive PDF with InDesign. Now this isn't very easy.

Interesting probably to most of the people who are watching this video, but I know how to do this very well. I got a video Here, have a look at all the subheadings the images, screenshots of how to do it. There's bolts, there's italics, there's more screenshots, there's more sub heads, but that is an article for anyone who wants to create an interactive PDF with a YouTube video as well. And incidentally, the YouTube video has nearly 60,000 views and over 135 thumbs up. So you may think this is a dull and niche article. But it's actually quite popular amongst the people who really want this information.

And I also got a job through this a client that gave me 10s and 10s of thousands of dollars for jobs that he gave to my company. All Because I wrote an article about what I knew. So tie it in with your work, write content, create content around what you do. And it can be very easy because it might be that you have this content already every business right so Pease standard operating procedures, these are documents whereby they spell out exactly how to do certain tasks in their business. And here is another example of how you might like to do this. So I write Kindle books and I always get them to be a best seller on Amazon.

I actually maybe only sell 30 or 40 in a day and that is enough to give me bestseller status and I explain this here. Look at all the links again, look at all the images. Again, look at all the subheads bullet points, bold italics, but What have we here? Here, I have text. And this is text from an email that I'd already written. Because I had created a standard operating procedures for my business.

This is how you write an email to Amazon. And this is an email that I wrote to influencers within my industry. So this is documentation. And here's another one that already existed. I already had this, I just put this into an article to make it even easier. And what people see is a really, really long, detailed article with lots of links, lots of words, email templates that they can copy, and they think that I've done loads and loads of work on this when I have, but it's work that I'd done anyway.

And that's the same with video. You can video yourself carrying out some tasks in your business. You're doing it anyway. You might as well create content from it. So using this content from elsewhere, actually saves you time. So you're actually repurposing content from elsewhere.

So you're not actually spending time creating content. So be yourself and create content around what you know.