Hello, this is Rob here from Rob coven.com. Now, what is content marketing? What am I talking about when I say content marketing. So here is a very long winded definition of content marketing, but stick with me because there are some important points in here. So content marketing is the process of creating relevant and valuable content to attract a clearly defined target audience with the objective of driving action. So let's drill down into what we're talking about there.

We're talking about creating content, blog posts, video, audio documents, whatever it is, and instead tracting the people you want it to attract. So it's a target audience with the objective Nosov settings for them. But driving an action. So it's not about putting content out there and getting sales, although at the end of the day, that's what we're after. However, content marketing is a bit more of a long game than advertising, for example. However, content marketing is going to be the only marketing that will work in the next few years.

Here's a couple of quotes from people who are extremely authoritative in this area. Brian Clark is the head of copyblogger.com, which is a multimillion dollar company. And a great example of how content marketing can build a huge, great brand and business. And he says these days people want to learn before they buy, they want to be educated, instead of pitched so you teach people and you give people value. Over a period of time before you ask for a purchase, and Gary Vaynerchuk, another person who's used content to build several multi million dollar companies says, if you're not putting out stories, you basically don't exist. You've got to get in with content marketing, or your business will die.

And this is true of the large corporations as much as the small and medium sized businesses. So 42% of b2b companies considered their content marketing efforts to be effective up from 36, the year before. Why? Because 73% of these corporations now have dedicated professionals overseeing their content. So there are jobs out there in corporations that are specifically For creating content, and 44% of them have a documented content strategy. So they're documenting that they put a blog post out every week, a video out every week, Instagram, God knows what else, they're taking it seriously.

And this is the point. So whether you are a large corporation, or you are a solo entrepreneur, you need to take your content marketing seriously. So I want to take you through a story of how content marketing is effective. And what I'm talking about when I'm talking about content marketing. So here we have someone called Little Rob here, his little robot and I'm going to take you on a journey that little Rob might do with a brand and this brand can be yours. So maybe little Rob listens to a podcast one day where this brand or this person is spoken to or spoken about.

And maybe that planted a seed in little, Rob's mind. Later, he finds himself reading a blog post written by the very same person or brand that was mentioned in that podcast. So maybe he clicks like to the person's Facebook page, but the seed is planted. And later on, he watches a free video on Facebook as a result of liking the Facebook page. He likes that free video and then he clicks through and watches a free video course maybe he needs to give his email address up in order to get at that free video course. But later because he's on the email list of that brand.

He gets sold a book at a discount. Now this story could take six months but if you are regularly producing Quality, relevant, valuable, useful content, then these stories will happen to a variety of your target market over a period of time. So it's not a quick fix, you advertise and get sales. It's a long term game of building authority and value and getting people to know like and trust you or your brand. And that's what we're going to be talking about. My name is Rob cabin from Rob cabin calm.

I'll see you in the next video.