Ford remembers his Customers

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Transcript

Hey everyone, welcome to this lecture, I read a number of books. I also had the opportunity to read Henry Ford's biography, my life and work. One of the most memorable thing I found about Henry Ford was that he knew which of his cars were sold, to which customer and in what conditions did that customer drove his Ford. Of course, this memory could be a result of effective bookkeeping for each of the Ford vehicles that were sold during those days. Or it could be because this account is of the first few models that were made and sold by the Ford Motor Company. Or it could also be the genius of Henry Ford, who could remember all his customers.

Here is an excerpt that Henry Ford writes about model a that was selling for $850 with a fuel capacity of five gallons they sold 1700 and Eight cars in the first year. That is how well the public responded. Ford writes, every one of these model A's has a history. Take number 420. Colonel DC Collier of California, bought it in 1904. He used it for a couple of years, sold it and bought a new Ford.

Number 420 changed hands frequently until 1907 when it was bought by one Edmonds Jacobs, living near Ramona, in the heart of the mountains. He drove it for several years in the roughest kind of work. Then he bought a new Ford and sold his old one. By 1915 number 420 had passed into the hands of a man named Ken Taylor, who took out the motor hitch stick to a water pump rigged up shafts on the chassis. And now while the motor chugs away At the pumping of water, the chassis drawn by a Burro acts as a buggy. The moral of course is that you can dissect Ford, but you cannot kill it.

It is astounding to remember this level of detail. Anyways, that brings us to the end of this lecture. See you in the next one

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