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Start Your Own Online Antiques and Collectibles Business

Introduction
Introduction To The Course
Preview
Our $9k A Month Profit Plan
The Principles We Teach
Preview
Objectives
Preview
Honesty
Preview
Rewards
Preview
Module 1 - Developing Niche Expertise
The Struggle
Becoming The Expert
Unmarked Items
Knowledge Is In The Books
Handling The Items
Knowing More Than Everyone Else
Spotting The Fakes
Learning The Market Price
Develop One Niche At A Time
Taking A Punt
Preview
Conclusion
Module 2 - Places To Buy From
A Note On Provenance
Auction Houses
Auction Houses With Online Catalogues
Auctions Online / Ebay
Car Boot / Yard Sales
Antiques Fairs
Direct From The Public
Other Dealers
Negotiations
Preview
Conclusion
Module 3 - Preparing For The Auction
Create An Auction Diary
Creating An Auction List
Pre-sale Visit
Deciding Your Prices
Job Lots
In The Boxes
Conclusion
Module 4 - In The Auction Room
Psychology Of The Auction Room
Learn The Room
The Auctioneer - The Boss
The Dealers
The Collectors
Hiding Your Knowledge
Commission Bids / Phone Bids
Know When To Fight Another Day
Preview
Practical Issues
Conclusion
Module 5 - Taking The Treasure Home
Packing Your Items
Clean Up
Surprises
Stock Numbering
Entering Into Stock
Storage Of Stock
Summary
Module 6 - Niche Marketplaces
Figuring Out The Best Platforms
Finding Your Clients
Communicating Expertise
Creating Community
Places Not To Sell To
Preview
Summary
Module 7 - Selling Platforms
Selling On Your Own Website
Choosing A Website Platform
Using Third Party Platforms
Third Party Platforms Examples
Listing On Ebay
Preview
Kickstarting Your Sales On Ebay When They Slow Down
Selling Direct To Collectors
Selling At Fairs
Selling In Antiques Centres
Summary
Module 8 - The Listing Process
Identify Your Item
Listing Systems
Listing Template / Word Doc
Writing The Description
Postage Chart
Estimate Postage Costs
Photography Equipment
Studio Area
Preview
Camera Choice
Camera Settings
Photographing The Stock
Upload To Platforms
Duration Of Listings
Summary
Module 9 - Post Sale
Postage And Shipping
Communication With Your Client
Communication Tools
Packing
Advertising Material
Preview
Postage Collections
Follow Up Communication
Updating Inventory / Accounts
Summary
Module 10 - Marketing
Creating Conversations
Building Relationships
Promoting Your Knowledge
Sharing Socially
SEO For Your Website
Testimonials And Reshares
Advertising With Adwords
Preview
Building A Mailing List
Building A Community Of Collectors
Summary
Module 11 - Business Costs
Website
Preview
Postage And Packaging
Advertising
Antiques Fairs / Antiques Centres
Reference Materials
Listing Fees / Transaction Fees
Tax / VAT
Insurance
Financing Your Stock
Deciding Your Stock Levels
Storage Costs
Stock Clearance
Photography Equipment
Choosing An Acountant
Summary
Module 12 - Marketing Plan
Objectives Financial
Objectives Marketing
Content Calendars
Social Engagement
Review Your Marketing
Preview
Summary

Know When To Fight Another Day

Start Your Own Online Antiques and Collectibles Business Module 4 - In The Auction Room
By: Mark Timberlake
2 minutes
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