The importance of strategic management needs little introduction. It equips decision-makers with tools to anticipate changes and to direct the organizational activities along the right path. When done well, is important for a business's long term success.
This course is part of the overall series on strategic management that focuses on industry evolution and change. This 45 min lesson focuses on how do you recognize industries change and how can you develop an effective strategy in response to this topic is a recurring theme for CEOs and their executive teams. They all realize that industries change and that they have to respond to think clearly and in a structured way is crucial to this.
In this lesson, you will learn to focus on the framework of value curves. You will be able to explain what they are and how to use them through some great examples. The main case is about how the bookselling industry has changed, and the strategic response of the players. We look at Barnes and Noble and Amazon.com in particular but also have a case of the Sinclair C5 and the airline industry. This story is particularly relevant to professionals and high potential employees.
The ability to think strategically is one of the most important leadership traits you can have. It also makes you a highly effective leader. A good understanding of industry change applies to all industries, and particularly in rapidly changing industries, or is ready to be disrupted.
What will you learn in this course?
How will this help you?
It will equip you with tools to anticipating changes and directing the organizational activities You will be able to confidently speak about industry change with anybody at any organizational level. You will feel more confident about strategic management frameworks and how to apply them.